Blog Archive : Category: Display and Packaging Design

Tips for Designing Impulse Retail Displays

We've all walked into a store and walked out with something we had no intention of buying. Impulse buying is the spontaneous buying of an item without prior planning or intention. Understanding what an impulse purchase is and why retail impulse displays tempt us is essential to drive sales. With 64% of adults in the United States reporting an increase in their impulse spending in 2022, it's a phenomenon worth leveraging. (more…)

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Posted in Display and Packaging Design

The Difference Between Sidekick Displays and Endcap Displays

When trying to select the best product displays for your stores and inventory, you may be baffled by the many terms and definitions floating around. Though these types of displays may sound similar, in fact, there are quite a few differences between them. To avoid confusion, we're going to clear up the meaning of a display endcap vs. sidekick displays in this post. Table of Contents: What is a Sidekick Display? What is an Endcap Display? Key Differences Between Sidekick and Endcap Displays How Endcap and Sidekick Displays Showcase Your Products and Boost Sales What Products to Show Off (more…)

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Posted in Display and Packaging Design, Retail Display Examples

The Benefits of Using Corrugated Cardboard for Custom Displays

You're working on a point-of-purchase display for your products, and you want to make sure the result is durable, eye-catching and organizes the items to sell. Corrugated cardboard is a simple material with many features and practical uses that make it a desirable choice. The benefits of corrugated cardboard displays are mainly related to how easy this material is to work with for manufacturers and retailers. Table of Contents: Affordable Quickly Manufactured Easy to Assemble Durable Easy to Transport Eco-Friendly Appealing to Customers Versatile Lightweight Agile Customizable Note: Many people use the term "cardboard" when referring to corrugated materials for shipping or displays. Technically, cardboard refers to a thick paper stock, and corrugated materials include outer liners with fluting in the middle. In this article, we use both terms to refer to the thick corrugated fiberboard used to create durable displays. (more…)

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Posted in Display and Packaging Design

Designing Displays Around Walmart Packaging Requirements

Creative Displays Now has been creating point-of-purchase displays that go into Walmart and other national retailers for over 60 years. It's critical to consider how Walmart floor display requirements might affect your product shipments. Arming yourself with more details about these standards can help you understand the basics and learn the steps you should take to prepare to sell your products at this major retailer. Table of Contents: Benefits of Following Packaging Requirements Walmart Display Options What Are Walmart's Packaging Requirements? What Are Walmart's Floor Display Requirements? What Types of Retail-Ready Displays Does Walmart Use? (more…)

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Posted in Display and Packaging Design

6 Things You Need for Retail-Ready Packaging

Anyone in the world of retail knows all the factors that go into curating an exceptional customer experience. Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer's journey in motion, often unbeknownst to the consumer themselves. From the type of flooring to the brightness of the lights and even how a store smells are frequently conscious decisions retailers make to entice window shoppers and convert them into buyers. These same rules and standards apply to retail packaging. Regardless of how effective or unique your product is, if your packaging message falls flat, so will your sales. Whatever industry you're in, you have competitors, and all of them are vying for the same target audience as you. New merchandisers and creators are making their way into the market, and if your packaging doesn't catch your audience's attention, they'll go for the brand that does. This makes retail packaging design more important than ever. In this article, you'll learn six elements you need to create retail-ready packaging (RRP) that can transform your sales. We cut out the guesswork and break down the essential dos and don'ts of curating an unforgettable and powerful display that can influence consumers and turn your brand into a household name. From defining retail-ready packaging to delivering a simple, easy-to-follow formula for creating your next design, you'll learn how to stand out from the competition and make your mark in the retail space. Table of Contents:...

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Posted in Display and Packaging Design