Blog Archive : Category: Display and Packaging Design

How to Engage Customers and Sell More with Interactive Retail Displays

At Creative Displays Now, we spend a lot of time brainstorming ideas about what makes for an outstanding retail display, and how specifically cardboard retail displays can help stores sell more of a product.

But, we decided it isn’t fair of us to keep these industry secrets all to ourselves. Now, we’re bringing the conversation to our readers and customers. We frequently discuss interactive retail displays – something we know many of you likely have questions about as well. Here, we’ll talk about what an interactive display is, why and how they can work for you, and even show you one of our examples.

Interactive Retail Display

So, what makes something interactive?
We’re so glad you asked! In basic terms, interactive store displays allow customers to touch, try, and learn more about the features of your products by using them. You can decide if you’d like to let the “tester” product work to the full extent, as it will when purchased, or if you’d only like for some of the features to be made available in the interactive display. If you don’t want your customers to “interact” with the product itself, they can still learn more information about it through the use of digital screens and tablets, where they can click buttons to explore features or receive answers to frequently asked questions. The idea is to make the display tactile in some way, so that shoppers will stop what they’re doing and think, “Hey, I wanna try that thing!”

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Posted in Display and Packaging Design, In-Store Display Tactics, Retail Display Examples

5 Fabulous Examples of New Year’s Retail Displays

The countdown has begun, and before you know it, the year will be over.

You know what that means: it’s time to start planning your New Year’s Retail Displays.

Need a little inspiration? We’ve got you covered. Here, we’re bringing you our 5 all-time favorite examples of New Year’s display decor, from interactive displays to POP options, and everything in between. Let the party begin!

Make it POP
And we aren’t talking about the bubbles…These are some great ideas for a POP display that will perfectly sit atop your store’s counter, creating that festive look to add to your shoppers’ New Year’s festivities.

Cardboard Liquor Display

This year, why not help your customers out with what may be a very rough morning-after, also known as: the first day of the year? We love the idea of including some POP retail displays selling smaller doses of pain relief medication, like Advil. They’re small enough to fit on your register’s countertop, and you could even tack on a funny note like “Trust us, you’ll wish you had bought this tomorrow morning.” It’s convenient, clever, and shows customers you have a sense of humor.

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Posted in Display and Packaging Design

What’s the Difference Between Point of Sale and Point of Purchase Displays?

With more and more options for retail displays available, sometimes it can be confusing to separate industry terms from one another. Though they may initially seem alike, in fact there are several subtle differences between point of sale and point of purchase displays that can have a big impact on your sales.

Here, we’re going to answer the age-old question, “What is the difference between Point of Sale and Point of Purchase displays?” Let’s get this cleared up so you can be sure you’re ordering what you’re mentally picturing.

Point of Sale Displays:
Yes, Point of Purchase (POP) and Point of Sale (POS) displays both operate primarily with the goal of encouraging your customers to impulse buy through specific, pin-pointed retail merchandising.

Point of Sale Display - POS Display

However, Point of Sale Displays are conveniently located where the customer will pay for their items. The Point of Sale is the physical checkout or cash register. More recently, Points of Sale have become increasingly tech-based, so this can refer to the physical register in a brick-and-mortar store, or the online checkout of an e-retailer. It can also include location-based technology, which combines the tech-side with the in-store experience. Think: tablet e-menus you’ve seen at restaurants or tablets where you can check into appointments and learn more about products at electronic stores, for example.

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Posted in Display and Packaging Design, Retail Display Examples

What is the Difference Between a Sidekick Display and an Endcap Display?

When trying to select the best product displays for your stores and inventory, you may be baffled by the many terms and definitions floating around. Though types of displays may sound similar, in fact there are quite a few differences between them. To avoid confusion, we’re going to clear up the meaning of a display endcap vs sidekick displays in this post.

What is a Sidekick Display?
Also called a power wing or a display sidecap, a sidekick display is designed to efficiently maximize the use of store space when displaying your products. They are meant to be placed in the most highly-trafficked areas of your store, like close to the cash register or hanging off of popular aisles. Their goal is to increase customers’ impulse buys, to hopefully clear out inventory in a relatively short period of time, or even to test out the sales success of a new product a store may be considering stocking down the line.

Sidekick Retail Display

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Posted in Display and Packaging Design, Retail Display Examples

Types of Retail Store Layouts

Whether you’re just starting to design your store’s floor plan, or if you’re completely revamping your current store, you probably have all kinds of questions about the different types of retail floor layouts. We know there’s a lot to think about, so we’ll take you through some of the most common retail store floor plans and highlight the benefits of each one.

Retail Display Layout

Straight Retail Floor Plan
A straight retail floor plan is probably the most recognizable type of layout. Celebrated for its economy of floor space, the straight plan uses store walls, corner spaces, custom retail displays, and other shelving fixtures to maximize every possible selling point on the floor. Straight layouts are also chosen for their ability to work with many different types of floor displays – so you don’t have to select your fixtures according to your floor plan.
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Posted in Display and Packaging Design, In-Store Display Tactics