Every year brings new trends in retail design, from window displays to pop-ups to interactive merchandising spectacles. This year we seem to be seeing a return to simplicity in the world of retail displays, although minimalism and basic concepts don’t always translate to an easier time for retailers and in-store designers. If you’re searching for trends to follow that will attract more customers to your products and keep them coming back for more, the following trends are worth paying attention to. Just don’t get too comfortable, as things could easily change in an instant.
Bursts of Color
Accenting product displays with bold bursts of color seems to be very popular at the moment and the more adventurous the better. This can be even more effective when the backdrop of the product display features a single, basic color that clashes with the highlight color, so the burst will stand out even more and draw attention to the product. Small bursts of colors such as fuchsia, lime green, radiant orchid and other bold hues will draw attention to the display without overpowering the product itself.
Natural and Eco-Friendly
People are more interested than ever before in products that are considered natural and/or eco-friendly. Any way you can emphasize organic ingredients, or even simply natural ingredients that haven’t been altered by manmade chemicals and processes, may help influence customers to purchase your products. Using things like corrugated cardboard, wood, glass and other natural materials in your merchandising will also help impose a natural, organic quality to the retail experience.
New Lighting Ideas
It may seem that every lighting trick has been done, or that adding new light features may be too inefficient and expensive in this modern age, but this simply isn’t the case. The key is to get creative in order to maximize the lighting fixtures you already have and purchase new fixtures very wisely. Your goal should be to create a warm atmosphere, guide customers to specific products and parts of the store and make the products as appealing as possible in the given light.
Make It Personal
Consumers want to feel like they’re having a personal experience when shopping in a store, so it’s important to customize each display with a target audience in mind. Some retailers have gone as far as adding targeted screen displays that show ads based on the customers in line, but you don’t have to be so high-tech to make it personal. Just think about the demographics that are likely to purchase specific products in specific areas of the store, and create displays accordingly.
Simpler Can Be Better
One of the biggest trends in retail design for 2014 is getting back to basics and cutting away the fluff. When people walk into a busy store they don’t want to be bombarded with a bunch of complex messages, cluttered graphics and headache-inducing combinations of lights and colors. Using clean lines, simple combinations of bold colors, easily digestible graphic designs and sticking to the essential information that customers need to know will go a long way.