If you've developed a new product in a popular category, it's critical to find ways to make your product unique. You know your merchandise is precisely what your customers are looking for. The question is, how do you make sure they find it and recognize its superior value? As you prepare to introduce your offering to retailers, you must learn how to make your product stand out from competitors. It requires a careful blend of branding, communications and in-store messaging. At Creative Displays Now, we've been doing just that for nearly 60 years. Here are our best tips to help your product stand out from the crowd. (more…)
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Common Mistakes in Retail Display Designs and How to Avoid Them
Some retail store business owners believe that success rests solely and firmly on product selection and price. While it is true that these factors are essential to get shoppers through your door and convince them to buy, would you believe it if we told you there’s much more to the story? Presenting an attractive, logical, user-friendly retail display scheme helps every step of the way. Running an enticing shop means more than just putting things on shelves or racks. But how do you accomplish this? Read on to explore the top four mistakes shop owners make in retail shop display design – and more importantly, learn how you can avoid these mistakes to keep them from affecting your bottom line. (more…)
Continue readingWhat Are Primary And Secondary Packaging?
Primary vs. Secondary Packaging Packaging is an umbrella term that includes products and solutions that serve different purposes in displaying and transporting products. In the world of branding and packaging, there are key differences between primary and secondary packaging. Understanding various types of packaging solutions and their applications is essential. Depending on the type of packaging you use, you can protect your product, display product information, extend your product’s shelf life, promote your brand and optimize your shelf presence. Whether you’re launching a new product that’s almost ready to go to market or you’re revamping and rebranding an old one, there’s no denying that packaging matters. Primary Packaging Primary packaging is the immediate layer of packaging that contacts the product. Primary packaging is essential for containing, preserving and making products. One of the most important considerations when designing or choosing your primary packaging is how it can make your product more practical and usable for customers. For example, the primary packaging for a food item may contain various small elements like seals designed to preserve the freshness or integrity of the product. Examples of primary packaging include: Bottles made from various materials like plastics for sodas or glass for perfume. Cans for food and beverages. Tubes for items like toothpaste or makeup. Cartons for products like milk. Blister packs for pharmaceutical products. Choosing the right primary packaging is essential since it influences the perception of your brand and can affect purchasing decisions. It can also enhance product usability and boost customer satisfaction. Secondary Packaging Secondary packaging is a...
Continue readingThe Factors That Influence Purchasing Decisions in Retail Stores
Many factors influence purchasing decisions, and in today's competitive retail landscape, you must take advantage of knowing — and capitalizing on — those that can have a positive impact on sales. When you know what motivates people to make a purchase, you can tailor your retail presence to appeal to these motivations, boosting your sales and positioning your brand at the forefront of consumers' minds. Understanding how marketing influences consumer behavior is essential to keeping the spotlight on your brand in a retail environment. What are the top factors that influence purchasing decisions for consumers today? Read on… (more…)
Continue readingPDQ Displays: A Complete Overview
What Does PDQ Stand For in Retail? The spelled-out meaning of PDQ is surprisingly simple. PDQ stands for Pretty Darn Quick or Product Displayed Quickly. Usually, PDQ is used in the context of PDQ displays, which are retail-ready displays that come fully assembled and stocked. As the name implies, PDQ displays are fast. The idea is that no one needs to spend much time on setup. Getting a PDQ display ready for the floor might be as simple as popping open some cardboard and placing the display in the right location. Pretty Darn Quick (PDQ) displays have a lot of benefits and advantages for consumer product companies. With a PDQ display, your products spend less time on the shelves and provide valuable advertising space to improve your brand's recognition in the industry. Continue reading to learn more about PDQ displays and how they can help sell your products. Table of Contents: What is a PDQ Display? What Does PDQ Mean in Retail? What Are the Benefits of PDQ Displays? Best Products for PDQ Displays Where Do PDQs Work Best? (more…)
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