The consumer perception of product packaging design is important, as it's often the first thing shoppers notice about a product. Good packaging can grab attention, convey important information and create a strong impression. The unboxing experience also matters to consumers — if opening the packaging feels special, they are more likely to become loyal customers or share their experience online. By gaining a deeper understanding of how your packaging design influences buying decisions, you can enhance your product offerings, improve customer engagement and ultimately drive sales for your brand. The Role of Packaging in Brand Identity The role of packaging in …

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Point-of-purchase (POP) displays can influence consumer behavior, improve brand visibility and boost sales. A well-positioned display can entice customers to purchase on impulse by presenting the right product at the right moment. By understanding what creates an engaging shopping experience, you can help consumers find what they need while also driving revenue.  How Display Placements Affect Consumer Behavior  When walking into a store, shoppers rarely think about why they pick up one item over another, but much of this decision-making process can be influenced by product displays. Research shows that around 73% of purchase decisions are made in the store, with some shoppers …

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If you’ve developed a new product in a popular category, it’s critical to find ways to make it unique. You know your merchandise is precisely what your customers are looking for. The question is, how do you make sure they find it and recognize its superior value? As you prepare to introduce your offering to retailers, you must learn how to differentiate it from competitors. It requires a careful blend of branding, communications and in-store messaging. At Creative Displays Now, we’ve been doing just that for nearly 60 years. Here are our best tips to help your product stand out from the crowd. 1. Be …

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