Statistics show that consumers tend to spend more money on products during specific seasonal events. For example, in 2023, Americans spent over $870 per person during winter holidays. In the same year, they spent even more on back-to-school and college seasons — over $890 and $1,300, respectively. Consumer packaged goods (CPG) companies must embrace each seasonal event to make the most of the product sales during that time, and in general. To do this, you'll need to catch shoppers' attention and lead them to your brand and product. What better way than to use a seasonal pallet display? Seasonality and Its …
Did you know that retail displays are more effective at grabbing shoppers' attention than other standard promotional activities, even price cuts? By providing a structure for goods to appear more organized, gravity feed displays offer shoppers easy access to products while enhancing the brand image. The structural marvel of gravity displays will benefit companies looking for displays that enhance product aesthetics and make their items more accessible to shoppers. What Are Gravity Feed Displays? Attractive retail displays can reward businesses with higher conversion rates by enticing shoppers to try new items. Gravity feed displays draw customers in with their easy accessibility and organized appearance. …
Contrary to popular belief, retail sales success depends on more than product quality and price. While these factors may initially draw shoppers to your product, there’s much more to the story. Presenting an attractive, logical, user-friendly retail display scheme is another key piece of the puzzle. It involves using custom retail displays that capture customers' attention and offer them added convenience. Interactive custom retail displays also help brands stand out in crowded marketplaces, boosting awareness and recognition. But how do you create effective retail displays? Start by avoiding the following mistakes that keep affecting your bottom line. 1. Awkward or Disorganized Traffic Flow Narrow, uneven or twisted paths that disrupt smooth traffic flow through a …
If you're wondering how to create successful endcap displays, it can be helpful to look at some popular examples and common practices. The best endcap displays use printed images, text and bright colors to grab attention and make messaging clear within seconds. Keep reading to discover endcap best practices. (more…)
A store layout can guide customers through the shopping experience, shaping how they interact with your merchandise and whether they decide to purchase any products. Creating a retail store design from scratch and revamping existing store displays require a fundamental understanding of the various retail management options. This guide explains nine different retail store design options and what makes them so critical in retail. Learn about the advantages and drawbacks of the most effective retail store designs so you can increase shopper engagement and drive sales. (more…)
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