2013 Design of the Times "Best of Show" in the Specialty Stores Category 3M wanted to secure secondary placement for its Post-it Notes® brand collection in a high traffic end cap display at Staples. Dramatically presenting “painting” as a metaphor for using brightly colored notes, this well-placed end cap merchandised the notes in a way that extended their hues into stripes that ran from top to bottom, framing the packaged notes within the bands of color. Unique lug ons and dimensional components brought to life bursts of paint coming out of cans and being playfully painted with rollers, something shoppers would not expect to see in an office supplies store. The end cap display positioned the notes within their associated color stripes, drawing shoppers’ attention to the eye-catching display and prompting them to select the color that fit their personal tastes. Selection was then as fun and as easy as pulling paint samples from a hardware-store shelf. The color-coded merchandising not only make it simple for shoppers to make their selections, but it also made it easy for stores to keep product stocked and organized at the shelf. The end cap received on-the-spot buy-in with the account and once in stores served as an extension for a larger sales effort. The program has generated a nine percent lift in sales of colored notes over the standard canary yellow variety. Creative Displays Now has been creating award-winning retail displays for over 60 years! Contact a display expert to discuss how we...

By Matt Ruggle Check out some of the holiday displays we have designed and produced over the past few years. Click on a specific holiday below, or contact Creative Displays Now to learn how we can help you with your holiday displays for the upcoming season. Halloween Displays From candy to costumes, check out how we helped our clients create scary (yet effective) Halloween retail displays. Thanksgiving / Black Friday Displays Make powerful retail impressions during the busiest time of the year. Take a look at a few of the Thanksgiving and Black Friday displays we have designed and manufactured. Christmas Displays / Hanukkah Displays Promote your products with holiday cheer using displays from Creative Displays Now. See seasonal examples we have produced for our clients, from counter top displays to complete in-store programs.   Contact Creative Displays Now to work with our experts on your upcoming seasonal display projects.  

By Matt Ruggle Note: Our "Success Stories" are a series of postings about retail displays and product packaging that we produced with exceptional results for our customers. We share these to inspire new ideas for your point of purchase display and packaging projects. Objective Create an endcap display to promote the launch of a new printer Feature prominent graphics to emphasize cost savings Make it store-ready for ease of set-up What we did A live printer could not be utilized due to power restrictions, so a full scale 4-color lug-on was created for the out-of-the-box experience Bright graphics and an appealing monster visual were tied in to the front and side panels to attract attention and encourage interaction Space was engineered to keep product inventory readily available Results Retailer loved the minimal set-up time and the amount of consumer education that was graphically portrayed, which freed up sales associate time Incremental ink sales increased Lexmark™ got featured placement in store, and are re-launching a similar endcap display with a new product We pride ourselves on working with our clients to create displays that sell more products at retail. Contact Creative Displays Now to discuss how we can help with your next retail endcap display or product packaging project.