With plenty of shoppers to target at brick-and-mortar stores, it’s important to have a sales strategy that will increase the interest in your products at these physical locations. Below are the major benefits of using custom displays that can elevate your brand:
1. Increased Brand Awareness
A well-made custom display encourages customers to notice your brand name with flashy graphics and a familiar color scheme. You want your brand to reflect the quality of your products. It’s possible to build the display with features and characteristics that target the demographics making the most purchases.
You can print your company’s logo, slogan or a related message for maximum impact. Your customers will see your brand name on the custom display even after all products have sold out. These displays can reinforce your brand in the brick-and-mortar environment.
Getting the attention of buyers is the first step to securing a sale. You also have to compete with other companies in the same environment. Displays give customers an attractive introduction to your products.
Customers who often shop in person might be unfamiliar with your brand if most of your advertising targets online shoppers. They’ll suddenly notice the display as they walk through a store or past a trade booth and take interest in its message.
Displays can be creative and eye-catching with colorful graphics and intriguing designs. Customers who view the displays become interested in buying more products because of how visually pleasing the display presents them.
3. Enhanced Versatility
You can customize the display to your exact needs, and many displays are reusable or recyclable. The design can fit your theme regardless of complex elements. Eco-friendly custom materials can be cut and shaped to fit your needs and printed with your ideal design. You can choose to enable a variety of display models, including floor displays, end cap displays and pallet displays.
Since their designs are flexible, you can build a display for an action alley or a high-traffic area to maximize your profits. You can also save space with vertical displays that make it easy to sell products.
Custom floor displays are convenient for customers because they provide quick access to your products. These attractive displays are often used to target impulse buyers, advertise high-selling items or market seasonal promotions. Products are positioned so that they’re either eye level with customers or easily viewed below a counter and ready to take.
Displays are also convenient for stores. Corrugated displays are lightweight, and many are designed to be easily unpacked and set up. They provide a colorful distraction for customers waiting in lines and encourage more sales.
5. Consumer Education
These fixtures can provide information about your products or brand so the customers have increased awareness. You can advertise anything from promotions and limited offerings to product information and your company’s website. You can also provide insights about your brand by marketing with graphics that reflect your core values or interests.
The information and QR codes provided mean customers can spend less time looking for answers to common questions. They’ll immediately be able to tell what kind of merchandise is offered and get more information about it online.
6. Boosted Profits
Custom retail displays can increase the perceived value of your products at a location where many buyers initially choose to purchase them. Although online sales have increased in recent years, many customers continue to find new products at retail stores.
Customers are likely to stay loyal to a brand when they decide they like the products. Eye-catching displays stationed in key areas make it easy for them to notice your brand. Impulse buyers are also easier to influence using this style of suggestive marketing. Custom POP displays located near the cash register are especially successful for this purpose.
7. Affordable Material Costs
Custom displays made from sustainable materials are affordable, particularly because they’re sold in bulk. Their ability to be reused or recycled makes them highly economical as a marketing strategy. You can save older printed product displays for things like trade show events — they’re durable enough to hold up for years even as you start promoting new products and order displays with updated information.
8. Fully Customizable
You can market a variety of products with a custom display, including batteries, toys, food and many others. Although custom displays typically work the best for small, lightweight products, you can stock them with items of just about any shape or size. You can also have images and text printed on the displays.
Custom displays are effective whether you want your marketing approach to be simplistic or creative. You can choose the type of display, its size, product pockets and features. You can also save a lot of space depending on the type of display you use.
Get Your Own Custom Product Displays With Creative Displays Now
Are you ready to order retail displays or other packaging for your products? We can design and manufacture sustainable, retail-ready options for businesses of all sizes. Contact us if you have questions related to creating displays for products or if you’re interested in getting a quote for custom displays.