Whether it is for gatherings during the upcoming holiday season, or just a weekly Sunday Funday neighborhood event, many occasions call for a trip to the frosty aisle of a favorite local liquor store or beer aisle in a market.
With all of these food-and-beverage-friendly occasions coming in the near future – all of which will encourage beer sales – now is a prime time to up the display game for your frosty beverages.
As a beverage supplier, your number one goal is to not only figure out how to grab the attention of consumers and make your brand both noteworthy and noticeable, but also to entice retailers to want to give you prime real estate space on their floor to showcase your product.
So how do you ensure your brand gets that fair share of prime retail real estate? Custom floor beer displays, that’s how.
Why Beer Displays?
Retailers are bombarded with requests to place product in the best, most visible, highest-foot-traffic areas of their store. Their main goal is to sell as much as possible, so if your brand comes ready to go, in an eye popping display that encourages sales, you’re more likely to make the cut.
How to Make Beer Displays Work
There are many variations of basic floor displays for beer. You can design a display to showcase bottles, cases or six packs. Keep in mind, you’re competing against every other brand in the store, from beer to boozey liquor.
You need to be thinking: why should customers buy my brand instead of the competition?
That part is up to you. A prime concern for retailers is how easily product will move – you need to convince them your beer will fly off the display. Particularly during these busy holiday months, competition will be stiff. Design displays retailers can’t refuse because they know your brand, and how it’s presented, will encourage sales.
Where to Make Beer Displays Work
Create custom beer displays that work in a variety of store locations. These can include:
- End caps or end-aisle displays – displays that cap or finish the exposed ends of aisles
- Pallet displays – large floor displays that are built for durability on a pallet base
- Island displays – free standing displays that are enticing because they can be shopped from all four sides, increasing visibility and sales while accommodating high volume foot traffic
Keep in mind that beer displays need to be sturdy and durable. Product weight is a huge factor in designing displays for beverages. Nobody wants an entire display of fragile bottles to be at risk.
Only work with reputable display companies that understand the intricacies of a beverage-specific display. You may need to consider additional structural and/or hardware requirements to accommodate the extra weight. Structural designers will be able to understand and address the needs of your specific product. This way you can design a perfect fit that offers the best chance to end up on display in a prominent manner, regardless of which retailer you’re hoping to secure space at.
If you’re interested in seeing other displays that are designed to show off beer or other beverages, come out check our Beverages page. If you’re looking to create beer displays yourself, give us a call or shoot us a message today!