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Embracing Seasonality With Pallet Displays

Pallet display boxes

Statistics show that consumers tend to spend more money on products during specific seasonal events. For example, in 2023, Americans spent over $870 per person during winter holidays. In the same year, they spent even more on back-to-school and college seasons — over $890 and $1,300, respectively.  

Consumer packaged goods (CPG) companies must embrace each seasonal event to make the most of the product sales during that time, and in general. To do this, you’ll need to catch shoppers’ attention and lead them to your brand and product. What better way than to use a seasonal pallet display? 

Seasonality and Its Impact on Consumer Behavior

Consumer demand fluctuates based on the time of year. The driving factors for these fluctuations are holidays, traditions, special events and the seasons. Think of it like how we naturally gravitate toward sunscreen and beach towels in summer, or holiday decorations and cozy products in winter — also known as seasonal merchandise

Tapping into seasonality, especially through displays, is a powerful strategy for companies. For example, when shoppers see holiday-themed products or limited-time offers, they feel compelled to act quickly, knowing that the season and the product won’t last long. This sense of “now or never” can encourage impulse buys and drive sales.

You essentially ride the wave of excitement and urgency, and it works. Around 52% of in-store purchases are impulse buys. With a well-executed and strategically positioned seasonal display, you further encourage this behavior. 

Additionally, consumers tend to spend about $150 on impulse purchases per month, which could mean more profit for your company. When your products feel in sync with the time of year, it’s an easy way to make your brand feel relevant and boost seasonal sales. 

7 Ways to Incorporate Seasonality Into Pallet Displays

How can you make the most of your seasonal brand marketing using pallet displays? We devised seven creative ways you can incorporate seasonality into your holiday pallet displays. 

1. Bring in the Colors of the Season

Make your products feel more relevant and connect with shoppers through color psychology, a simple yet impactful strategy. Colors set the tone and instantly remind people of the time of year. Consider the following examples:

colors by seasonality

  • Soft pastels for spring
  • Bold tropical shades for summer
  • Warm oranges and reds for fall
  • Icy blues and silvers for winter

When your display reflects the season, it grabs attention. Shoppers are naturally drawn to colors that match what they’re experiencing or looking forward to — like warm, cozy tones during the holidays or vibrant hues in the middle of summer. It creates an emotional connection that makes your products feel like a “must-have” for the season. 

2. Add Some Seasonal Flair

Dress up your seasonal display to help make your products feel more connected to the time of the year. In other words, give it that extra festive touch that catches people’s eyes. Here are a few examples of seasonal elements: 

  • Bunnies for Easter 
  • Leaves for fall
  • Pumpkins for Halloween
  • Snowflakes for winter

This strategy makes your display stand out. Shoppers will notice it more than a plain, unthemed one, and it can spark impulse buys because it feels “right” for the season. With a little seasonal magic, you can make your display feel more inviting and timely. 

3. Highlight Products Perfect for the Season

Shine some light on your products that are perfect for the season. The key is to group products that naturally go together for the time of the year, making it simple for customers to grab what they need without having to overthink. 

For instance, in the summer, bundle items like sunscreen, a beach towel and sunglasses. In winter, who can say no to a cozy hot chocolate kit with marshmallows and mugs? These bundles offer convenience, as shoppers can pick up everything they need for the moment all in one place.

4. Make It Interactive

Add personality to your seasonal display by making it more interactive. Don’t fret — there are no fancy gadgets needed, just a few printed elements that can make a big impact and get shoppers excited. 

For example, printed QR codes are an easy way to add value and inspire customers. They can be used for many purposes. Imagine a Valentine’s Day display with a QR code linking to romantic recipes or a summer setup offering tips for the perfect picnic. 

You can also include playful calls to action like, “Scan here for fall recipes!” or “Looking for summer fun? Scan here!” Prompts help make your display feel interactive. They make shoppers curious and give them a reason to engage. Even if they don’t scan, the message still brings some personality to the pallet.

5. Shape It Up

Another way to include seasonality in your pallet display — and add some seasonal flair — is by playing with shapes. Using die-cut shapes on the edges of your display can make it more eye-catching. 

Creative shapes add depth to your display. They make it more fun and inviting without going over the top, which is important because you still want most of the shoppers’ attention on your products. Subtlety goes a long way. 

6. Speak to Shoppers

Now’s the best time to showcase your brand’s personality and connect with your customers! Pair the seasonal colors and designs with engaging messages, slogans and puns. They can help tie each element together. 

Here’s a simple example for summer. “Squeeze the Day!” could go perfectly with refreshing citrus drinks. A playful, short line can help connect your products to the season or holiday, making them feel more relevant and exciting. 

A clever message can stop people in their tracks, giving you the opportunity to speak with your shoppers and encourage them to check out your products. 

7. Play With Printed Textures

There are many elements of a display you can get creative with, including its texture. Using different finishes and textures on your designs can instantly catch shoppers’ attention and give your display that extra pop. 

For instance, you can use a glossy finish for winter holiday elements like snowmen in a Christmas display. This makes them stand out against a matte background. For Thanksgiving, textured patterns like leaves or wood grain can bring a cozy, seasonal vibe. 

A more tactile and visually appealing seasonal pallet display creates depth. It’s another way to add a little more seasonality to your displays without going over the top. Experiment and see which textures speak to the holiday or season. 

Elevate Your Brand With Custom Seasonal Displays

Seasonal events come and go, but we want your brand to leave a lasting impression. At Creative Displays Now!, we specialize in custom pallet displays that can be tailored to your brand and goals, as well as to any season, holiday or special event. 

Everything’s done under one roof. We help with each step of the process, from design to distribution. You can trust us for custom and high-quality pallet displays delivered within quick turnaround times. 

If you’re ready to start your next seasonal project, our team is here to help. Reach out to us today to get started!

elevate your brand with custom seasonal displays

Posted in In-Store Display Tactics
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