Success Story: Gatorade Floor Display


Note: Our “Success Stories” are a series of postings about retail displays and packaging that we produced with exceptional results for our customers. We share these to inspire new ideas for your retail display and packaging projects.


  • Develop a simple floor display platform that provides ease of execution at retail
  • Combine a powerful visual impact with structural integrity for easy access to product and a small footprint for health food stores
  • Customer needs displays in store in 3 weeks

What we did

  • Created a simple one-piece column structure with a dramatic image of Usain Bolt, Olympic Gold medalist, as a billboard graphic
  • Developed a quick 1-2-3 assembly process
  • Added stark white shelves that highlight product colors and extend beyond the display to invite consumers to further investigate
  • Positioned the brand message with high visibility to quickly communicate product benefits to the serious athlete


  • Our speed-to-market process resulted in design to delivery in 3 weeks
  • The G Series Pro products are selling four times the level of those that are on the shelf
  • Retailers reported that the retail floor displays have been restocked multiple times
  • The addition of the vac-formed tray has extended store life and enabled retailers to keep the display on the floor to match demand

Cardboard Display
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