Note: Our “Success Stories” are a series of postings about retail displays and packaging that we produced with exceptional results for our customers. We share these to inspire new ideas for your retail display and packaging projects.
Objective
Develop a simple floor display platform that provides ease of execution at retail
Combine a powerful visual impact with structural integrity for easy access to product and a small footprint for health food stores
Customer needs displays in store in 3 weeks
What we did
Created a simple one-piece column structure with a dramatic image of Usain Bolt, Olympic Gold medalist, as a billboard graphic
Developed a quick 1-2-3 assembly process
Added stark white shelves that highlight product colors and extend beyond the display to invite consumers to further investigate
Positioned the brand message with high visibility to quickly communicate product benefits to the serious athlete
Results
Our speed-to-market process resulted in design to delivery in 3 weeks
The G Series Pro products are selling four times the level of those that are on the shelf
Retailers reported that the retail floor displays have been restocked multiple times
The addition of the vac-formed tray has extended store life and enabled retailers to keep the display on the floor to match demand