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Online shopping may offer one of the most convenient ways to get goods delivered, yet many people still prefer to purchase alcohol in-store. These buying tactics remained true even amid the COVID-19 pandemic, with 90% of consumers preferring to buy beer, wine and spirits from physical retailers.
Due to the competitive nature of the liquor industry, finding ways to ensure optimal store designs is paramount to your success. So, what can you do to make sure your product shines the brightest? We’ve gathered three of our favorite liquor store display ideas and tips to ensure you end up on top.
1. Make the Most of Limited Space
Liquor stores feature numerous brands, making space a limited luxury. However, there are many creative ways to maximize liquor store real estate and deliver a strong impact:
- Arrange products logically: Combining similar products ensures a more customer-friendly experience. For example, if your brand offers an array of spirits, positioning all the gins or whiskeys on one shelf lets buyers compare options and make an informed choice.
- Keep size in mind: While creating the biggest display in a liquor store may seem like the best way to capture attention, this is not always true. Having to navigate around large displays in small retail spaces may have a counteractive effect on buyer intent. Instead, create your display in proportion to the space available.
- Vertical displays: Eye-level displays offer one of the most effective marketing tactics. As American women and men are 5-foot-4-inches and 5-foot-9-inches on average, positioning products at this level is optimal.
A great liquor display isn’t intimidated by space constraints. To maximize displays in small retail spaces, sometimes you have to reach for the stars — literally! One famous example of this concept in action is this Jack Daniels Christmas tree. It’s a success on so many different levels.
First of all, it incorporates an upcoming holiday, making it appear festive and eye-catching. It’s clearly branded, from the bottle branches to the Jack Daniels star at the top of the tree. Notice how it’s towering over the shelves in the store. This way, customers can easily see and grab a bottle for their cart. We also love how the display reassembles when a customer snags an “ornament” from the wire baskets supporting the bottles. This display is an across-the-board success, and its creativity helps it gain the recognition it deserves in-store.
2. Create Visual Interest
Never underestimate the power of point-of-purchase (POP) displays. These are the countertop or checkout line displays that house smaller, affordable items that customers “decide” to toss into their shopping carts on their way out. Mini bottles are ideal for POP displays, as there are so many different designs you can make out of them. You can individually wrap them in a clear bag with a festive bow, make a mini-bottle bouquet that the bachelor and bachelorette party crowd will snatch up or simply create a brightly-colored and branded cardboard POP display that sits neatly atop any counter. After all, everyone knows that good things come in small packages!
In creating these eye-catching displays, remember to prioritize signage. Incorporating creative signs and banners helps inform the buyer of the price and other valid product information. These details play a vital role in enhancing brand awareness and clinching more deals. Including elements like QR codes on signs helps to lay a foundation for ongoing customer relationships. Whether you intend to run a competition or provide additional updates of new products, shoppers can gain all the information they need by opting in with these one-of-a-kind codes.
Seasonal events are another way to increase the value of your POP displays. A heart-festooned display does wonders in showcasing the products you need for Valentine’s Day cocktails. Similarly, a green and gold St Patrick’s Day liquor store design helps build excitement for this holiday and encourages increased sales.
3. Partner With a Liquor Display Manufacturer
Creating a strong brand presence across liquor stores is no small feat. By partnering with an experienced liquor display manufacturer, you have access to the most effective setups for maximum brand exposure. Using one creative team across stores also ensures cohesive liquor displays for greater brand recognition.
When choosing a liquor display company, consider how long they’ve worked in the industry. Their experience will help you select the best design for your products, whether it be a retail display bin, a tiered solution or something completely unique. As you’ll likely have limited space in which to showcase your products, customized cardboard designs enable you to get the most value from your display area.
A final advantage of partnering with an expert in the display industry is their expertise in liquor store advertising. From choosing optimal fonts to designing eye-catching graphics, they’ll help you optimize every aspect of your in-store campaign. You’ll start seeing the results when you receive regular data reports for enhanced customer insights.
Leverage Creative Displays Now
We hope you’ve learned something from this list of three tips for the ultimate liquor displays. Do you plan to use some of the design ideas you’ve seen here? We always love seeing what our readers have been up to, so feel free to send us some photos of your liquor store design in action!
Start your own custom store display now, or contact us and we’ll help you with all your questions.
