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Custom displays are a silent but powerful sales force in bustling retail spaces. The statistics around their effect on sales, brand awareness and customer experience vary widely. We know from our experience as sellers and buyers that in-store displays catch the eye with their designs, cleverly pull products off the shelves and tell a brand’s story with memorable visuals.
Corrugated cardboard is a popular choice for displays. It’s lightweight, easily printed with high-quality visuals, and can be transported and assembled with ease. Explore the benefits of cardboard displays and how they can move your product off the shelf into a cart or basket.
1. Affordable
High-quality corrugated cardboard retail displays continue to grow in popularity, as they are a particularly effective way to increase in-store sales at budget-friendly prices. The advantages of corrugated cardboard displays are borne out by many real-world case studies. They’re less expensive to manufacture compared to displays that use plastic, metal or other materials. The cost of shipping cardboard is also less because it’s lightweight.
Although other materials may have a longer lifespan, corrugated cardboard is the most affordable. If you plan to upgrade your point-of-purchase (POP) displays, opting for custom cardboard will allow you to wow customers and increase revenue without breaking the bank. The graphics, printing processes and quantities required are the main cost influencers, with larger quantities resulting in cost savings.
2. Quickly Manufactured
When partnering with an experienced POP display manufacturer — particularly one who offers design, printing and distribution — corrugated cardboard custom displays are easy to manufacture. Displays made of other materials take longer to produce, and some require expensive tools to create.
Corrugated cardboard is one of the easiest materials to cut and structure, which is essential if you frequently change campaigns. This malleable material allows you to change campaigns or switch up seasonal designs. You can also utilize different display options, from floor and pallet displays to endcap and bespoke retail counter displays.
3. Easy to Assemble
Store employees are sometimes responsible for assembling POP displays. Corrugated cardboard displays are simple to put together and rarely require any tools. Make sure you partner with a manufacturer who takes your needs and preferences into account in the assembly process. They should be able to construct or copack your displays, depending on your preference, and ensure they arrive safely at their destination.
4. Durable
Corrugated cardboard is a lightweight, inexpensive material, yet its durability is unmatched and will easily last through a merchandising campaign. It’s designed specifically to have a high degree of physical integrity. Your manufacturer will discuss the conditions your displays will be exposed to and advise accordingly. Lithographic printing, for example, will keep your colors vibrant and on-brand and offers various finishes, including laminate.
5. Easy to Transport
The lightweight nature of corrugated cardboard displays translates to lower shipping expenses, which is especially beneficial for large or temporary displays. The displays are easy to transport, set up and reposition in-store, even for temporary promotions. They are also easy to break down when no longer required.
6. Sustainable
If your company is working toward achieving its sustainability goals, corrugated cardboard is one of the most eco-friendly options available for point-of-purchase displays. Team up with a manufacturer who uses 100% recyclable corrugated cardboard, responsibly sourced materials and vibrant vegetable-based inks. Many cardboard materials are recycled from post-consumer waste.
Recyclable retail displays build a sustainable brand image, allowing you to appeal to modern customers’ sensibilities and stay ahead of the competition. Cardboard remains one of the most affordable solutions for sustainable branding.
7. Appealing to Customers
Customers are used to seeing corrugated cardboard displays in stores and respond to their appeal. They’ve been part of shoppers’ retail experiences for decades. Instantly recognizable with a touch of nostalgia, they remain an inviting material with their bright colors, crisp visuals and new or much-loved logos and images.
Marketing with custom cardboard displays is an easy, affordable way to spread brand awareness and maximize impulse purchases. These displays organize your products uniformly, so they’re easy to grab and draw attention with bright colors and images.
8. Versatile
One of the biggest advantages of corrugated cardboard displays is their versatility. They are highly customizable with high-resolution printing, allowing for eye-catching graphics, logos and product information to enhance brand awareness. They can be engineered to fit your merchandise with shelves or pockets and created in many different designs, including floor, endcap, retail counter, pallet, counter shipper, sidekick and multi-tiered displays.
Depending on your brand and usage requirements, you should have full control of the design, shape and style of your displays. Make sure you work with a full-service manufacturer with structural engineers who will work with you to design the perfect prototype for your products.
9. Lightweight
One of the most attractive benefits of corrugated cardboard displays is their lightweight nature, but this does not mean they aren’t strong. Corrugated cardboard is significantly stronger than regular cardboard. This is because it has a layered construction made of fluted material sandwiched between flat liners, which provides excellent resistance to bending, crushing and impact. The strength of corrugated cardboard can be reinforced with different flute types, paper grades and the quality of the adhesive.
Typically, corrugated cardboard items undergo testing, including bursting strength and compression tests, to make sure they meet industry standards.
10. Agile
Cardboard displays are inexpensive to produce, simple to put together and offer a fast turnaround. Store owners can easily swap designs to refresh the original display or market new products in the same category. Cardboard is a great option overall for testing products or attracting customers to your limited-edition items.
Since it’s easy to make changes when you’re working with cardboard, you can quickly resolve any issue with the design or add something to a dated design.
11. Customizable
Corrugated cardboard displays come in many shapes and sizes and can be affordably designed for any area of a store. Other display materials are also customizable, but most lack the ease of customization that cardboard can provide. Cardboard is a versatile printing surface, whether you want to print your mascot, seasonal or festive graphics, your company logo, a catchy slogan, product warnings and instructions, or special sales deals.
When you work with an ISO 9001:2015-certified company that observes the highest industry standards, you can be sure your displays will be created with precision and care. Expert customization means each display perfectly matches your brand’s unique identity and messaging.
Start Your Custom Cardboard Display Project
Creative Displays Now has been helping clients create high-impact displays for more than 60 years. As the leader in best-quality POP displays, we are a single-source in-house manufacturer offering design, manufacturing, printing, distribution and pack-out services. You will find that every touchpoint is of the highest standard, from 100% recyclable corrugated cardboard to our Lithographic Prepress and Pressroom that has achieved the G7 Master Qualification for color control and accuracy.
Contact us for an estimate on your product display or call us at 855-772-1789 to discuss your ideas for a custom product display.
