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Creative Tips for Temporary Retail Displays

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Temporary retail displays are designed to be offered in stores for a limited time, typically up to several weeks. They're intended to promote campaigns like new product launches, seasonal items and limited-edition inventory. Conversely, permanent retail displays are used for products with longer shelf lives. They're ideal for showcasing long-term, high-ticket and staple items. Temporary displays are a quick and effective way to promote a new product or one relevant to the season or trends. They're a practical marketing strategy for helping customers notice your products and brand and increase purchases. Here are creative tips for making retail displays that …

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Current Retail Trends to Watch Out For

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Those in the retail space know that how and what customers buy has changed drastically over the past decade. These merchandising trends are especially relevant in light of the COVID-19 pandemic, as more than 60% of American buyers altered their shopping habits. Although restrictions have eased up significantly since then, many shoppers have found that they prefer these new habits. It's crucial for small and large businesses throughout the retail industry to know what's next. Here's a look at retail market trends in 2024 and beyond. (more…)

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Posted in Retail Display Examples

The Power of In-Store Product Placement: How to Create an Effective Strategy

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In-store product placement is a marketing strategy for promoting products in retail stores. Effective product placement utilizes retail displays to showcase consumer packaged goods (CPG) strategically. This deliberate organization and positioning of products in stores helps optimize physical space and increase visibility and sales.  The goal of strategic retail product placement is to influence customer behaviors by directing store traffic flow. It also creates an immersive, personalized shopping experience to maximize product exposure and customer satisfaction. Top 5 Product Placement Strategies Product placement strategies ensure products are arranged in a way that directs how customers navigate the store. There are …

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Posted in In-Store Display Tactics

Guide to Cross-Merchandising Using Retail Displays

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Cross-merchandising is a simple and affordable advertising technique that helps you reach your target audience by partnering with other brands targeting the same audience. It involves using related merchandise displays to expose your products to customers who are already buying products that complement yours. It aims to streamline the retail customer's journey and improve their shopping experience by making it easier for them to locate complementary products. When done right, cross-merchandising can increase a brand's sales by up to 20% using tools you already have — your products and unique retail displays. Before we get into how you can leverage cross-merchandising to increase sales …

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Posted in In-Store Display Tactics, Uncategorized

PDQ Displays: A Complete Overview

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What Does PDQ Stand For in Retail? The spelled-out meaning of PDQ is surprisingly simple. PDQ stands for Pretty Darn Quick or Product Displayed Quickly. Usually, PDQ is used in the context of PDQ displays, which are retail-ready displays that come fully assembled and stocked. As the name implies, PDQ displays are fast. The idea is that no one needs to spend much time on setup. Getting a PDQ display ready for the floor is as simple as popping open some cardboard and placing the display in the right location. Pretty Darn Quick (PDQ) displays have a lot of benefits and advantages for …

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Posted in Display and Packaging Design, Retail Display Examples

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