Anyone in the world of retail knows all the factors that go into curating an exceptional customer experience. Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer’s journey in motion, often unbeknownst to the consumer themselves. From the type of flooring to the brightness of the lights and even how a store smells are frequently conscious decisions retailers make to entice window shoppers and convert them into buyers.
These same rules and standards apply to retail packaging. Regardless of how effective or unique your product is, if your packaging message falls flat, so will your sales.
Whatever industry you’re in, you have competitors, and all of them are vying for the same target audience as you. New merchandisers and creators are making their way into the market, and if your packaging doesn’t catch your audience’s attention, they’ll go for the brand that does. This makes retail packaging design more important than ever.
In this article, you’ll learn six elements you need to create retail-ready packaging (RRP) that can transform your sales. We cut out the guesswork and break down the essential do’s and don’ts of curating an unforgettable and powerful display that can influence consumers and turn your brand into a household name.
From defining retail-ready packaging to delivering a simple, easy-to-follow formula for creating your next design, you’ll learn how to stand out from the competition and make your mark in the retail space.
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