Some retail store business owners believe that success rests solely and firmly on product selection and price. While it is true that these factors are essential to get shoppers through your door and convince them to buy, would you believe it if we told you there’s much more to the story?
Presenting an attractive, logical, user-friendly retail display scheme helps every step of the way. Running an enticing shop means more than just putting things on shelves or racks. But how do you accomplish this? Read on to explore the top four mistakes shop owners make in retail shop display design – and more importantly, learn how you can avoid these mistakes to keep them from affecting your bottom line.
In the consumer packaged goods industry, merchandising and marketing move on tight deadlines. To thrive in the retail environment, brands like yours need to develop effective point-of-purchase (POP) retail displays on a faster schedule than ever before. Getting your retail displays on-time helps you get your product to market faster. As marketing campaigns and launch dates change, companies demand tight deadlines from their custom display suppliers.
The process is accelerated if a supplier falls through. Not all suppliers can meet aggressive deadlines or provide top quality service. When that happens, you need a supplier who can swoop in and get your project done right under your urgent time requirements.
At Creative Displays Now, we deliver industry-leading speed, quality and customer service. Our customers rave:
I knew this project would be a challenging one and that I needed a great partner to help me get it accomplished. Your team did a great job of pulling this off within an impossible timeline. Please make sure that everyone knows how much Infinity Direct appreciates their efforts. They made us look good, which is the ultimate compliment. Thanks so much.
– Victoria W., Direct of Marketing, Infinity Direct
In the world of branding and packaging, there’s a stark and definite difference between primary and secondary packaging. Do you know what these differences are? Are you at the point where you need to start thinking about your packaging?
Whether you’re launching a new product that’s almost ready to go to market, or you’re revamping and rebranding an old one, there’s no denying…packaging matters.
Increasing sales is an ongoing goal for any retailer, and some of the most effective methods are often the simplest ones. One great (and easy!) example of this concept is placing a featured item on an endcap display with a companion item on the adjoining sidekick.
Don’t think you have products this will work for? We bet we can find some! Almost any retailer has some peanut butter to a jelly at least somewhere in their space.
Here are a few ways that strategic item pairings can help your sidekick and endcap displays work harder, increasing both sales and happy customers who can get what they need quickly, easily and without having to search.
It can be easy to dismiss humble cardboard as nothing more than necessary packaging. To think of it as just something that gets the actual product to its intended destination.
But an increasing number of retailers realize the right treatment is all it takes to transform cardboard into something significantly more powerful. We’re talking cardboard displays here.
And we’ve got some good news for you: it may be easier than you think to create an attention-getting, memorable (and convenient) display for products. The branding potential is unlimited. So don’t get stuck on packaging when you’re thinking about the potential to brand. Displays are brilliant places to further brand reach and identity.
How can you best use your cardboard displays to promote your brand? Here are a few ways that complex cardboard displays can help you think outside the literal box.