Cross-merchandising is a simple and affordable advertising technique that helps you reach your target audience by partnering with other brands targeting the same audience. It involves using related merchandise displays to expose your products to customers who are already buying products that complement yours. It aims to streamline the retail customer's journey and improve their shopping experience by making it easier for them to locate complementary products. When done right, cross-merchandising can increase a brand's sales by up to 20% using tools you already have — your products and unique retail displays. Before we get into how you can leverage cross-merchandising to increase sales …