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Display Printing Methods

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The average human attention span is only about 8 seconds long, down from about 12 seconds in 2000. For businesses, this means you may only have a handful of seconds to catch someone’s eye before they breeze past your display and you lose the opportunity for a sale.

Eye-catching displays can encourage them to slow down a little and give you enough time to entice them to buy. The important part is choosing a display printing method that meets both your time and quantity needs. Let’s take a closer look at some of the more common display printing methods and how they might help you move closer to your sales goals.

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Posted in Printing, Manufacturing, and Product Pack-Out

Types of Retail Store Layouts

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Types of retail store layouts

Choosing the right store floor plan can have a profound effect on the way customers navigate the store, interact with your merchandise and whether they decide to purchase any products. Both drawing up a retail store design from scratch and revamping an existing store layout require a basic understanding of the retail store layout options available to you.

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Posted in Display and Packaging Design, In-Store Display Tactics

Designing Displays Around Club Store Packaging Requirements

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These days, everyone appreciates a good deal. That’s exactly why big-box club stores like Sam’s Club and Costco are more popular than ever. One of the ways these stores are able to cut down on costs? By eliminating excess packing material and waste, and handling costs. This means they have much stricter requirements than other shops when it comes to packaging.

Wondering what it takes to create a Sam’s Club style display design and get your product packaged and into these warehouse giants? What about a Costco display design? Check out some basics on club store packaging requirements to get some helpful hints about how to keep it creative and follow the guidelines.

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Posted in In-Store Display Tactics, Packaging Examples

The Difference Between Sidekick Displays and Endcap Displays

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When trying to select the best product displays for your stores and inventory, you may be baffled by the many terms and definitions floating around. Though types of displays may sound similar, in fact there are quite a few differences between them. To avoid confusion, we’re going to clear up the meaning of a display endcap vs sidekick displays in this post.

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Posted in Display and Packaging Design, Retail Display Examples

What Type of Retail Display Do I Need for My Product?

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Retail displays come in all shapes and sizes. Some types of displays are best suited for particular product categories, while others are best for specific retail environments. A spacious club store may have room for a larger setup, while a small convenience store may only allow for low-profile inline displays with smaller footprints.

After accounting for your retail partner’s requirements, you have a few more considerations. A heavier or high-turnover product will need a larger structure that’s sturdy enough to support the products. Likewise, exhibiting several items will require a display with enough room to let each product shine. Space-saving and low-profile display designs usually work best with smaller goods.

Next, you’ll want to consider the locations available within the stores where you want to showcase your products. Some displays are shaped and sized for particular retail locations. Additionally, some areas of the store are known for being particularly effective for sales because they offer high visibility and more foot traffic. To take advantage of these most coveted locations, you’ll need the correct type of display.

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Posted in Display and Packaging Design, Retail Display ExamplesTagged
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