Some retail store business owners believe that success rests solely and firmly on product selection and price. While it is true that these factors are essential to get shoppers through your door and convince them to buy, would you believe it if we told you there’s much more to the story?
Presenting an attractive, logical, user-friendly retail display scheme helps every step of the way. Running an enticing shop means more than just putting things on shelves or racks. But how do you accomplish this? Read on to explore the top four mistakes shop owners make in retail shop display design – and more importantly, learn how you can avoid these mistakes to keep them from affecting your bottom line.
It can be easy to dismiss humble cardboard as nothing more than necessary packaging. To think of it as just something that gets the actual product to its intended destination.
But an increasing number of retailers realize the right treatment is all it takes to transform cardboard into something significantly more powerful. We’re talking cardboard displays here.
And we’ve got some good news for you: it may be easier than you think to create an attention-getting, memorable (and convenient) display for products. The branding potential is unlimited. So don’t get stuck on packaging when you’re thinking about the potential to brand. Displays are brilliant places to further brand reach and identity.
How can you best use your cardboard displays to promote your brand? Here are a few ways that complex cardboard displays can help you think outside the literal box.
It’s not rocket science and you don’t have to be brilliant to figure out that retail display stands are not all the same. It can be tempting (and somewhat easy) to just go with the first style you see or find when you’re looking for creative ways to display your products.
Easy…but is it the best way to sell your product?
Will just any old display stand sell your product most effectively? Will you be able to capitalize on a basic floor or counter display if that’s the route you choose to go? How do you know when to take it up a notch and go with an outside-the-box display?
Once a product makes it to market, many people truly believe they have hurdled the hard part. And in a lot of respects, they’re right. The discovery was done, the market analysis was conducted, competitive research reviewed, trial runs completed, Q&A finished, pricing, manufacturing, branding…there is so much that goes into even just getting a product to market. So congratulations on making it this far. That really is quite an accomplishment.
But we’re here to tell you…now is not the time to slow down. Because there is more work to be done. How products are marketed once they hit the retail shelves is one of the most important (and we actually think fun) parts of the process.
If you sell products in a convenience store, it’s important to really think about the typical customer who’ll be shopping, as well as the transaction type they’re likely expecting during their visit. First and foremost, displays should be, you guessed it: convenient.
So what does that mean to you? We’ve got some great ideas to help you take your product from shelved to sold-out, simply by implementing C-store counter displays.