Health and beauty displays act as your company's in-store ambassadors, showing shoppers what your brand stands for and the benefits of using your products. Your retail display should use techniques like cross-merchandising and interactive elements to engage with customers and draw them into the aisle. You can implement these best practices to ensure your retail displays get the spotlight they deserve: Integrate Strategic Product Placement Product placement is the art of placing products to get the highest sales possible. You can strategically arrange products on shelves in a way that makes sense to shoppers in that aisle. Here are three …
Skinny cardboard towers are tall, thin, lightweight displays that you can use in retail spaces to highlight your products. They typically have shelves and hooks to display smaller products, especially in tighter spaces. They are popular display designs because they take up less floor space without compromising on how you can maximize your display. Part of the excellent design of skinny corrugated cardboard towers is that they can be shoppable from all four sides. They also offer additional advantages that make them a top display option, including customizable options to suit your product's needs. Our corrugated cardboard towers at …
Temporary retail displays are designed to be offered in stores for a limited time, typically up to several weeks. They're intended to promote campaigns like new product launches, seasonal items and limited-edition inventory. Conversely, permanent retail displays are used for products with longer shelf lives. They're ideal for showcasing long-term, high-ticket and staple items. Temporary displays are a quick and effective way to promote a new product or one relevant to the season or trends. They're a practical marketing strategy for helping customers notice your products and brand and increase purchases. Here are creative tips for making retail displays that …
Cross-merchandising is a simple and affordable advertising technique that helps you reach your target audience by partnering with other brands targeting the same audience. It involves using related merchandise displays to expose your products to customers who are already buying products that complement yours. It aims to streamline the retail customer's journey and improve their shopping experience by making it easier for them to locate complementary products. When done right, cross-merchandising can increase a brand's sales by up to 20% using tools you already have — your products and unique retail displays. Before we get into how you can leverage cross-merchandising to increase sales …
Color psychology is the study of how colors subtly influence human emotions, decisions and perceptions. Using colors strategically in product displays or branding can evoke specific feelings to foster connections with your brand or products to drive purchases. By understanding the psychological impact of colors, retailers can create an atmosphere that resonates with consumers to boost engagement and prompt in-store sales. (more…)
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