In today’s retail environment, point of purchase (POP) displays are a crucial tool for driving sales and brand awareness. But with so many products on the market, how do you design a display that will stand out?
In this article, we’ll share tips on creating an award-winning POP display. From materials and branding to layout and packaging, we’ll share everything you need to know to create a display that grabs attention and makes sales.
Designing POP Displays
When it comes to your next POP display, keep these design tips in mind:
- Ensure your display is bold: First, your display should be eye-catching and visually appealing. At Creative Displays Now, we leverage bright on-brand colors and bold graphics to stop customers in their tracks.
- Be creative: The best displays are unique and allow your brand to stand out from the competition. Creativity allows POP displays to boost sales, enhance the shopping experience and revolutionize brand perception.
- Draw attention to your product with simplicity: Second, the display should feature a design that highlights your product, not detract from it. A complex design may confuse customers and make your display harder to remember. We recommend clean layouts that highlight the product.
- Create a logical layout: Your display should be easy to understand and navigate for customers. Ensure that your display is clearly labeled and easy to understand. Shoppers should quickly see the promoted products and know how to take advantage of the offer.
- Keep it sturdy: A well-built display will withstand the rigors of daily use and last longer than its cheaply-made counterparts. The structural designers at Creative Displays Now use durable corrugated cardboard for custom displays.
Custom Point of Purchase Displays
Ready to boost sales with an impactful and award-winning point of purchase display? At Creative Displays Now, we specialize in creating high-quality POP displays that get results fast. Plus, all our displays consist of sustainable materials and can be customized to reflect your brand identity.
Our displays have won over 100 industry awards. Whether you need a compact counter display or want to blow the competition out of the water with an unmissable custom floor display, you can find the right fit for your brand and product at Creative Displays Now!
Create a Custom POP Display Today
We create custom point-of-purchase displays to help you stand out from the crowd. Our team of experts will create anything from simple displays that highlight your in-store products to interactive displays. We’ll develop a custom POP display design that fits your brand and marketing goals throughout our process. View our portfolio and success stories to see the possibilities.
Ready to boost your sales with custom POP displays? Get started with Creative Displays Now!