Guide to Optimizing Your Product Displays for Retail Stores

Product displays are an essential marketing tool and promote specific products for customer consumption. You can find these displays in all retail stores, such as Walmart, Target and Costco. Customers expect to see displays throughout the store but don’t always pay attention to them.

This guide will provide you with the tools to ensure that your displays don’t fall into the background. We’ll help you learn how to catch your customers’ attention and encourage them to purchase your products. Learn more about how to optimize your product displays!

How to Make Impactful Displays for Retail Stores

Taking steps to make great custom displays can help you stand out against the competition. We’ll go into more detail about each of these tips in the guide, but consider the following to help you make the most out of your displays:

  • Display related products together
  • Use color to attract attention
  • Use interesting signage
  • Keep messages simple
  • Use brand logos and colors
  • Refresh your displays
  • Follow store requirements
  • Use different types

The Benefits of Optimizing Retail Store Displays

Optimizing your displays has many benefits for your business, including:

  • Targeting impulse buys: Good displays can convince someone to make a purchase, even if they didn’t plan on it when they first entered the store. Displays can help target people’s emotional needs or remind them of something they missed.
  • Improving in-store shopping experience: Displays can help elevate the shopping experience in multiple ways, such as making it easier for shoppers to find products, promoting sales or grouping related items together for customer convenience.
  • Boosting sales: Displays help draw customers to your products, which helps drive sales. Quality displays are more likely to catch people’s attention, so making your displays as good as possible is essential.
  • Leaving a positive impression: Displays are sometimes people’s first exposure to your brand. Having quality displays creates a positive image in the customer’s mind, making them more likely to return to your brand in the future or recommend it to a friend.
  • Building brand recognition: Using similar signs, logos or colors that you’ve used before can help people recognize your brand. When you increase your brand recognition, people are more likely to purchase your products.

What You’ll Learn in This Guide

In this guide, you’ll learn about optimizing retail store displays to help you attract new and existing customers and generate sales. Understanding how to maximize your displays is also essential to get approval from stores to allow your products to be displayed throughout their aisles. This guide will help you understand the nuances of various store requirements, the importance of design, the different types of displays and how you can catch your audience’s attention.

We provide you with all the necessary tools to create the best displays for your products. Once you finish reading this guide, you’ll be prepared to create displays that help you market your products efficiently and effectively.

Download PDF