Corporate giants like Apple have garnered worldwide acclaim for the production values and advertising campaigns associated with their elite products. The show-stopping displays and visual images created by Apple promotional teams have become iconic examples of cutting-edge advertising. Industry leaders are eagerly awaiting the arrival of new premium retail display designs intended to showcase the numerous accessories and devices in Apple’s lineup. One hallmark of the new designs will be all-white packaging for third-party accessories to be carried in Apple stores; this is expected to create a more uniform and elegant look for in-store displays.
Creating customized retail point-of-purchase (POP) displays is what we do at Creative Displays Now. We recently had the opportunity to work with the innovators at Goal Zero, suppliers of some of the most innovative green-friendly, solar-powered and sustainable products on the market today. By creating a visually appealing and practical display system for the Goal Zero lineup of products, the Creative Displays Now team was able to promote this exceptional lineup of products to create the most positive impact for consumers in retail environments.
When you think of visual branding, you probably think of TV commercials, billboards, product packaging, and other widely received mediums. But in reality, in-store displays can be the most powerful visual components of your overall branding scheme. Whether you are a retailer or a vendor, the visual story you tell in stores can make or break your efforts to strengthen a brand, make products into household names, and sell more products. Using Kraft’s strong in-store visual branding efforts as an example, this post will explain how use of visuals in retail settings can contribute to a brand’s continued status as a household name.
The Objectives of Kraft’s “Make the Easy Choice” Campaign
When the folks at Kraft came to Creative Displays Now looking for in-store displays for their canned products, they had some specific objectives in mind. Specifically, they wanted to:
Continue reading “A Savory Example of an All-American Brand Winning with Visual Branding”
When you’re setting up an endcap or power wing display at the front of your store, you might not think that there is much to worry about other than constructing it and placing the items to be displayed on the shelves or hooks of the unit. But according to Point of Purchase Advertising International (POPAI), there are several suggested implementation strategies that retailers and vendors often do not actually comply with. Not only do these strategies ensure a safe and organized point-of-purchase space, but they also positively impact the customer experience (and sales figures) if you heed them carefully.
If you’re starved for creative ideas to boost sales in your retail scheme, the following visual merchandising tips and ideas may just be the sustenance you’ve been looking for. Keep reading and learn how to turn your visual merchandising structure into a sales-boosting strategy with just the right creative cardboard displays.
- Remember That Variety is the Spice of Life
It’s a great idea to use themes to enhance your visual merchandising, which may be centered on the four seasons, holidays, the school year, and other seasonal categories. But don’t use the same themes year after year, because people will remember. Vary your themes each season and opportunity, and consider several sub-themes within the same category to attract customers from different angles.