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No matter what time of the year or what the occasion, due to the competitive nature of the liquor industry, you need to do whatever it takes to stand out. Plus, with the holidays around the corner, the competition between brands will only get more intense. So, what can you do to make sure your product shines the brightest? Here, we’ve gathered 3 of our favorite liquor display ideas and tips to make sure you end up on top.
#1 – Use Your Space
A great liquor display isn’t intimidated by space constraints. To maximize displays in small retail spaces, sometimes you have to reach for the stars – literally! Check out one of our favorite examples of liquor displays: this Jack Daniels Christmas tree. It’s a success on so many different levels.
First of all, it incorporates an upcoming holiday, making it appear festive and, of course, eye-catching.
Secondly, it’s clearly branded, from the bottle branches to the Jack Daniels star at the top of the tree.
Finally, notice how it’s towering over the shelves in the store. This way, more of the product can be displayed and the inventory can be depleted faster. We also love how easily the display can be refilled when a customer snags an “ornament” from the wire baskets supporting the bottles. This display is an across-the-board success, and its creativity means it will be noticed before anything else in the store.
#2 – Encourage Last-Minute Purchases
Never underestimate the power of point of purchase displays. These are the countertop or checkout line displays that house smaller, affordable items that customers “decide” (they don’t need to know our marketing secrets) to toss into their shopping carts on their way out. Mini bottles are ideal for POP displays, as there are so many different designs you can make out of them. You can individually wrap them in a clear bag with a festive bow, make a mini-bottle bouquet that will be snatched up by the bachelor/bachelorette party crowd, or simply create a brightly-colored and branded cardboard POP display that sits neatly atop any counter. After all, everyone knows that good things come in small packages!
#3 – Let Customers Try It Out
One of the best ways to get your product attention in a liquor store? Unquestionably, it’s by allowing customers to sample your products! We love this display because it’s both creative and functional. The “grill,” alone with the football sign, suggests that this specific type of wine is perfect for relaxing on game day, and that it pairs well with meats. The grill top is perfect for storing a couple of sample bottles of wine, along with glasses or disposable cups. Since it’s a smaller display, a sales rep can easily move around it from all angles. Plus, check out how the display has maximized its storage space by fitting rows of bottles underneath the grill top. Not only does it look sleek, it also means that customers won’t be missed when a representative is going to the back to refill their stock. Now that’s a smart play.
We hope you’ve learned something from this list of 3 of our all-time favorite liquor displays. Plan to use some of the ideas you’ve seen here? We always love seeing what our readers have been up to, so feel free to send us some photos of your liquor store display in action!
To start your own project, click here or contact us and we’ll help you with all your questions.
At Creative Displays Now, we’re always looking for inspiration when it comes to building and implementing innovative retail displays. We’ve been keeping our eyes on and loving the transition retailer giant Target has been making in the way they research, develop, and implement their displays.
In May of 2016, Target began testing their newest display strategies in their Los Angeles store. We were thrilled to see that Target has begun showcasing products in groupings, which gives the giant chain the feel of a specialty boutique experience. Now, we’re bringing Target’s best retail display strategies to our readers.
Keep the Light Flattering
How can you recreate the feel of a highly-curated specialty store that offers personalized attention when you’re operating in a larger store? By creating displays that make your customers feel relaxed and comfortable. A huge part of that is how you configure your retail store lighting. Harsh, florescent lighting isn’t just unflattering – it actually can also make your customers want to leave your store faster.
We know you’ll do everything possible to strengthen your business and find better ways to show off some of your favorite products.
Still, with point of purchase display companies on the rise and vying to work with you, you’ve probably asked yourself, “Do point-of-purchase and point-of-sale displays actually increase sales?”
It’s a fair question, and one we want to address in this post by giving you the facts that speak to the strengths of these displays. Even the most discerning of shoppers can’t help but be influenced by strong product displays – whether they know it or not.
Making The Point
You’ve probably seen Point of Sale displays in gas stations, popular coffee shops, and even in bookstores. Basically, they are smaller retail displays of usually more affordable, “everyday” (or at least well-known) items located in or around the checkout area. The difference between Point of Sale and Point of Purchase is just the perspective – the customer makes a “purchase,” while the store makes a “sale.”
At Creative Displays Now, we spend a lot of time brainstorming ideas about what makes for an outstanding retail display, and how specifically cardboard retail displays can help stores sell more of a product.
But, we decided it isn’t fair of us to keep these industry secrets all to ourselves. Now, we’re bringing the conversation to our readers and customers. We frequently discuss interactive retail displays – something we know many of you likely have questions about as well. Here, we’ll talk about what an interactive display is, why and how they can work for you, and even show you one of our examples.
So, what makes something interactive?
We’re so glad you asked! In basic terms, interactive store displays allow customers to touch, try, and learn more about the features of your products by using them. You can decide if you’d like to let the “tester” product work to the full extent, as it will when purchased, or if you’d only like for some of the features to be made available in the interactive display. If you don’t want your customers to “interact” with the product itself, they can still learn more information about it through the use of digital screens and tablets, where they can click buttons to explore features or receive answers to frequently asked questions. The idea is to make the display tactile in some way, so that shoppers will stop what they’re doing and think, “Hey, I wanna try that thing!”