How to Set Up Compliant Endcap Displays That Create an Ideal Path to Purchase

When you’re setting up an endcap or power wing display at the front of your store, you might not think that there is much to worry about other than constructing it and placing the items to be displayed on the shelves or hooks of the unit. But according to Point of Purchase Advertising International (POPAI), there are several suggested implementation strategies that retailers and vendors often do not actually comply with. Not only do these strategies ensure a safe and organized point-of-purchase space, but they also positively impact the customer experience (and sales figures) if you heed them carefully.

Endcap Display

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Posted in Display and Packaging Design, In-Store Display Tactics, Retail Display Examples

The 7 Visual Merchandising Tips and Ideas That Are Going to Boost Your Sales

If you’re starved for creative ideas to boost sales in your retail scheme, the following visual merchandising tips and ideas may just be the sustenance you’ve been looking for. Keep reading and learn how to turn your visual merchandising structure into a sales-boosting strategy with just the right creative cardboard displays.

  1. Remember That Variety is the Spice of Life
    It’s a great idea to use themes to enhance your visual merchandising, which may be centered on the four seasons, holidays, the school year, and other seasonal categories. But don’t use the same themes year after year, because people will remember. Vary your themes each season and opportunity, and consider several sub-themes within the same category to attract customers from different angles.

    Visual Merchandising Displays

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Posted in Display and Packaging Design, In-Store Display Tactics

Top Tips for Displaying Blister Packs in Your Store

Whether you’re a retailer or a vendor or even a consumer, you’ve probably heard of blister packs. The “blister” part of these packages is a molded piece of thin, transparent plastic that is typically affixed to a piece of cardboard to hold and display a piece of merchandise in an all-in-one package perfect for hanging on a metal pole or hook, or for sitting on a shelf. Also known as bubble packs, these packages are often used for selling small items that need to be protected and need a little extra oomph for shoppers to easily notice them.

Blister Pack

The following article is a must-read for retailers and vendors looking to effectively utilize blister packaging – and the displays that are specially designed for these packages – in stores. Keep reading for deeper understanding, expert tips and more.

A Deeper Understanding of Blister Packaging
So, you know what blister packaging is. This is a good place to start on your road to understanding. But, more importantly, when is blister packaging the ideal choice? It isn’t always the right choice, of course, otherwise we’d see it everywhere rather than only in certain parts of a store. These situations are ideal for blister packaging:

  • When a frequently stolen high-ticket item requires additional security to deter theft
  • When a small product needs to be contained, organized and well-protected
  • When products need increased visibility achieved through branding and display
  • When vendors/retailers are looking for an affordable and sustainable choice

What makes blister packs so ideal in these situations? It’s the fact that they can protect and house the entire piece of merchandise – or multiple items – in one simple yet effective package that allows consumers to see what’s inside. The plastic bubble, or “blister,” can even be custom-formed to the shape of the product.

Captured Blister Packaging

Types and Styles of Blister Packages
There are many different varieties of blister or bubble packs to choose from based on your needs, goals and specifications, including the following:

  • Fold-over or Trapped Blister Pack
  • Full Face Blister Pack
  • Standing Blister Pack

How to Work Blister Packaging Into Your Displays
If you’re going to sell items packaged in blister or bubble packs, or stock them on store shelves, you will need to find the right display to complement this type of product packaging. Some of the most common options include floor displays with projecting rods or small hooks where the packs can be hung from a small hole at the top, and endcap displays with shelving and/or optional hardware attachments designed for arranging or hanging the packages. And if your packaging has special designs or comes in a special shape, you can even customize your displays to coordinate and create a more comprehensive, holistic branding experience.

From the design of the logo to the packaging to the display to the advertising and everything else in between, there are a myriad of opportunities to brand your products more effectively. Blister packaging might just be a part of that equation for your merchandise. It’s all a matter of showing off what you’ve got.

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Posted in Display and Packaging Design, Packaging Examples

How to Set Up a Retail Display Stand (the Right Way)

Still confused about how to set up retail display stands the right way? Wondering whether your methods are leaving something to be desired in the minds of consumers? This how-to guide will list the steps to properly set up and use a retail display stand. This includes such vital actions as choosing the right display, creating a layout plan, gathering all the tools and components, putting the pieces together, arranging the items for sale and using effective lighting to display the items.

Retail Display Stand

Here’s everything you need to know to do it right. Here are five steps to success:

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Posted in Display and Packaging Design, In-Store Display Tactics

Merchandising Then and Now – POP Displays from Ancient Times to Modern Day

Modern POP displays – the structures designed to house and exhibit items for sale to potential customers directly at the point of purchase – come in all sorts of shapes, sizes, colors and designs of varying levels of sophistication. Retailers can feature new displays every month or season thanks to the affordable and durable range of temporary cardboard displays. In addition to corrugated cardboard, retailers and vendors can also work plastic, wood, steel, special lighting and LED screens into their product display schemes. Point of purchase displays have been around long before such sophisticated technologies as electric cash registers or lightbulbs existed, though. By looking back at ancient times when people sold their wares in outdoor markets, through the 19th and 20th centuries, when modern merchandising arose, and finally to contemporary displays, we can see just how far we’ve come.

The Early Days of POP
The earliest days of commercial business included outdoor markets where merchants would set up stalls to sell items. This process evolved over time into established shops on main streets. In the earliest days of commerce, there wasn’t much competition and most products were necessities, not luxuries. Clothing to keep warm and dry, and food to prepare meals with, were the staple items of most outdoor markets. There was often not any competition, as each merchant would sell one type of food or clothing in each market. Eventually, when more cities had established shops on main streets, it became more common for one merchant to sell multiple items in their stores that they purchased at wholesale prices from local producers and craftsmen. Still, each shop primarily stuck to its specialty, with little competition.
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Posted in Display and Packaging Design, In-Store Display Tactics