Posted in In-Store Display Tactics, Retail Display Examples
As the U.S. Women’s Gymnastics Team recently proved in Rio, just because you’re small doesn’t mean you can’t do great things! The same goes for your smaller retail space. Don’t think of your small store size as a limitation – especially when there are so many great ways to maximize space. Check out 5 of our favorite ideas for space efficient store displays.
- Maximize Your Floor Space
Before you do anything else, make sure you’re taking advantage of every nook and cranny in your store! To get the most out of your floor space without making it look overcrowded, consider a straight retail floor plan. This means you’ll be using your walls, corners, and even countertops as spaces for floor displays and counter displays! Hang shelving units from the walls, and consider placing a custom retail display in the back corner of the store, filling it with a popular item so that shoppers are motivated to move throughout your space. That way, you’ll still be giving special items a little extra attention, while encouraging your shoppers to learn about new products they didn’t know they needed.
Continue reading “5 Retail Display Ideas for Small Spaces”
Posted in Retail Display Examples, Success Stories
We all love our four-legged feline friends, but when it comes to handling their “business” in a way that’s hygienic, affordable, and has a minimal impact on the environment, we are sometimes at a loss for options. That’s one of several reasons why we’re excited to introduce you to sWheat Scoop, our Client of the Month.
Made from a 100% renewable resource: wheat, this biodegradable and environmentally-friendly cat litter cancels out unpleasant odors efficiently – without all the harmful ingredients you probably worry about exposing both your feline and the human side of your family to. Started as a family business 20 years ago, sWheat Scoop is still produced in Minnesota and sold nationwide.
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Posted in Display and Packaging Design, In-Store Display Tactics
Whether you’re just starting to design your store’s floor plan, or if you’re completely revamping your current store, you probably have all kinds of questions about the different types of retail floor layouts. We know there’s a lot to think about, so we’ll take you through some of the most common retail store floor plans and highlight the benefits of each one.
Straight Retail Floor Plan
A straight retail floor plan is probably the most recognizable type of layout. Celebrated for its economy of floor space, the straight plan uses store walls, corner spaces, custom retail displays, and other shelving fixtures to maximize every possible selling point on the floor. Straight layouts are also chosen for their ability to work with many different types of floor displays – so you don’t have to select your fixtures according to your floor plan.
Continue reading “Types of Retail Store Layouts”
Posted in In-Store Display Tactics
People often associate the dimming of lights with “setting a romantic mood.” Many workplaces will also turn off the overhead fluorescents in favor of lamp light. Who hasn’t cursed bad lighting on a first date or even actually considered buying a light-up case for their cell phone? There’s no question: lighting makes a difference and sets the tone.
So, how can your retail store take advantage of lighting and colors for a more memorable (not to mention profitable) customer experience? We’ll discuss various retail store lighting ideas and display color schemes that will have your customers shopping and you on the path to record sales.
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Posted in In-Store Display Tactics
When we talk about “retail traffic flow,” you may be picturing a rush hour highway instead of the way shoppers move throughout your store. In a way, your mental image of a busy street isn’t so far off the mark. Most of us move through stores and aisles following ingrained traffic laws like “keep to the right” whether we’re on foot or four wheels. Read on to learn about the subconscious “traffic laws” your shoppers follow – and how your store’s layout can optimize that natural retail store traffic.
Get On the Grid
A good retail floor traffic flow allows your customers to move through every part of your store efficiently – while ensuring that customers don’t just grab what they need and walk right to your register, missing over half your merchandise. How customers move through your store can depend on what you’re selling.
Continue reading “How to Optimize Retail Store Traffic Flow”