With multiple social media platforms, online stores, brick-and-mortar locations, pop-up shops and radio and television commercials, both established and potential clients interact with your brand in more ways than ever before. Whether you’re working on your digital presence or your in-person brand and mission, continuity is key. In this article, our team at Creative Displays Now answers the common question: Why is omni-channel retailing important? We’ll help you to bridge the gap between online and offline customer experience.
What is an Omni-Channel?
An Omni-channel brand experience makes sure that your brand, and the general shopping journey for your customer, is consistent and intuitive across all platforms—so customers can easily find what they’re looking for. It matters because there are now more ways than ever to shop, and customers will always use whatever form is most convenient for them. If they don’t live near a brick and mortar location, they’ll shop online at their computers. If they’re not near a computer and want to shop, they’ll take their business to your mobile site. And if they can’t find what they need in one channel, they’ll try another. Be prepared to close the sale no matter what. Continue reading “Getting Real: Bridging Online and Offline Shopping Experiences”→
Looking for a new way to display your products? Cardboard displays are not only an environmentally- and budget-friendly option, they’re also an ideal blank canvas for any custom design and branding ideas you might have in mind! We’ve pulled together this list of inspiring, and out of the box, cardboard display ideas to help get your creative juices flowing. If you’re especially drawn to a particular idea, feel free to contact us to discuss how to build one for your own product or store.
Build a Tree—Or An Entire Forest!
You’ve seen metal earring “trees” before—but what if you could hang the jewelry your store sells on an actual cardboard tree as a display idea? Why not choose several different colors and sizes and create a cardboard “earring tree forest” on a display table? Customers will love the whimsical idea, and your jewelry won’t get lost on a dull backing shade—instead, it will stand out on a green base.
With summer right around the corner, your store is sure to get more foot traffic than ever. But how can you turn people who just “wandered in to look” into long-term customers and clients? Surprisingly, your store layout may have more to do with it than you think. With more ways and places to shop than ever before, customers will be loyal to brick-and-mortar stores offering personal attention, convenience and above all, ease. Custom displays for retail can make a world of difference in your customers’ shopping experience. Read on to find out how to effectively incorporate displays into your floor plan.
Make It Easy On The Eyes
Displays for retail are beneficial not only for your store (as easy, clean ways to organize bulkier products), but they also help customers locate the items they need the most. We recommend placing some of your store’s most popular items (don’t forget to update them each season) in bright, bold custom retail displays. And don’t be afraid to have a little fun in the process! If there’s a holiday or big film premiere coming up, why not order a customized display in the shape of an Easter Bunny, Santa Claus or movie character? It will not only show shoppers you’re with the times, but you could actually use your displays as a point of advertising. If they’re good enough, maybe shoppers will want to take selfies with them. Think of a hashtag and encourage your customers to post their pictures by featuring your favorites throughout the store. Continue reading “Shake Up Your Store With A Custom Retail Display”→
Looking for the perfect way to display smaller items or overstocked goods? Want to de-clutter your floor plan? Custom cardboard dump displays are not only one of the easiest ways to organize items that can’t—or don’t need to be—stacked; they can also be an enticing display in the center of your storefront. Concerned that, when placed in a giant basket, your cardboard bin displays might look more chaotic than chic? Don’t worry…we’ve got the top ideas about how and when to use cardboard dump displays, as well as inside information on how to customize their look to fit your branding.
Bring a sense of adventure to your gear counter display. If you run an outdoor gear shop (or if you’ve ever shopped at one) you know that often, it’s what you don’t buy that can be the difference between a fabulous trip and a complete nightmare. Forgetting to pick up an extra carabineer can squash the chances to climb. On the flip side, finding an item at the last second in the checkout line that combines several pieces of gear into one could mean eliminating the need to buy several heavy items that add extra weight to a pack. What’s the secret of successful outdoor stores? Two words: counter displays. Read on to learn more.