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Learn How Vendors are Courting Pet Owners with Point-of-Purchase Displays

When you think of cardboard counter displays, what comes to mind? Do you think of things like gum, candy, magazines, DVDs, and gift cards? Or do you think of pet food? Chances are, most consumers think of the former list of products when conjuring up an image of the cardboard displays commonly found at the point of purchase. We see these every time we go to the grocery store, and recently it’s becoming more common to even find them at office supply and electronic stores checkouts. But what about pet stores? There are countless people who consider their dogs, cats, and other pets to be part of the family, and they regularly shop at specialty stores such as PetSmart. So how are vendors courting these pet owners? With cleverly designed and placed counter displays, for starters. Keep reading to see how they’re doing it.

Point-of-Purchase Displays to Court Dog Owners
Dogs are often said to be “man’s best friend,” and people of all ages, races, genders, income levels, and walks of life agree. Just look at the sheer number of dog parks dedicated to Fido. And how many restaurants now allow dog owners to bring their four-legged friends along? Now vendors are using counter displays to reach pup owners in many new and unexpected ways.

Petsmart Floor Display 2

While dog food may be too bulky to display at the point of purchase, there are many products such as chews, treats, and toys that work perfectly in this setting. And remember, your products don’t always have to be on the counter – they can also be next to it. A recent counter display for Dentley’s “Nature’s Chews” featured in PetSmart stores utilizes the floor space next to the counter to showcase an ample supply of chews from the floor up to arm-level.

Point-of-Purchase Displays to Court Cat Owners
Just because dogs are “man’s best friend” doesn’t mean there aren’t plenty of cat lovers out there. All you need to do is browse the most popular videos on the Internet to know that we collectively love our feline friends. And since cats are often smaller than dogs, many of the products designed for them are ideal for displaying at the point of purchase.

Aside from the typical treats and toys, vendors can even find great success displaying pet food at the counter. While cat owners often walk into a store knowing what brand they typically buy, displaying new products at the point of purchase provides an opportunity to try a can or two of something they wouldn’t normally buy. Just look at a recent display for small cans of Royal Canin cat food as an example. This display works perfectly at the point of purchase, with options for cats of all ages.

Cat Food Counter Display

With so many cardboard counter displays to choose from, and so many pet owners to market to, are you ready to showcase your products to the dog and cat owners waiting to buy them?

Get to Know the Steps in Today’s Retail Package Printing Process

Retail packaging has come a long way in the last century, with printing presses that turn plain cardboard and clear plastic into modern marvels for the consumer market in mere seconds. If you have products to sell, whether you advertise them in stores or ship them directly to customers, you have a wide range of choices that extend far beyond the typical brown box or paper wrapping. From plain cardboard displays to four-color printed specialty die cut boxes with high-end printing, there are custom printing options to suit virtually any retail business need. Interested in learning more? Read on and we explain how modern package printing works, from plain boxes to full-color displays, for enterprises both small and large.

62 retail packaging beer

Choosing a Design
Before you can submit an order for printing, you must have an idea of the design, type of box or display, and level of printing quality you are looking for. The design you choose will likely depend on your logo, as well as other considerations such as whether black ink is sufficient or if you require full-color, the number of colors you would like to include, and whether you want additional accents. There are plain boxes without printing, boxes with one-color direct printing, boxes with two-color direct printing, and boxes with high-end printing. There are also counter displays, floor displays, signs and banners, and many other in-store display items you may choose for in-store promotions.

The Prepress Process
Once you have settled on a design and saved it in an acceptable file format, then you will send your files to your printer along with any other specifications such as the type of boxes and level of printing quality. Choosing to partner with a high quality printer will ensure that you’re trusting your project is in the hands of talented print technicians, who review each file they receive and inform the customer of any changes that may be necessary to ensure a quality-printed final product. Your printer should offer to prepare the files and set up the design to take to the printing press for you.

On to the Printing Press
Depending on your needs, budget, and other specifications, you may choose flexographic printing, digital printing, or lithographic printing. Creative Displays Now is one of the few U.S. corrugated packaging companies with a fully equipped lithographic prepress front-end, in addition to flexographic and digital printing options. Machines such as the respected Speedmaster line of presses make it easy to offer a full range of four-color printing services for practically any customer specifications. Here’s how these processes work:

  • Flexographic Printing: A simple process of printing logos and simple artwork with no more than three colors on basic shipping boxes made of corrugated board.
  • Digital Printing: A cost-effective process of printing full-color designs directly on boxes and displays made of corrugated board.
  • Lithographic Printing: Litho-laminating is a more complex process of printing high-resolution graphics on paper, which is then mounted on corrugated board.

So, now that you know a little more about retail packaging, are you ready to design the kind of boxes and displays that will get your products noticed?

 

The 3 Basic Types of Point of Purchase Displays You Need to Know

With so many different point of purchase displays, the choices can be overwhelming for today’s retailers. There are cardboard counter displays, cardboard floor displays, pallet displays, retail/display signage, end cap and power wing displays, cardboard brochure holders, literature displays, in-store displays for club stores, display bins, case stackers, and more. When it comes down to it, though, there are really only three kinds of retail displays to choose from regardless of which part of the store you’re focusing on. Once you understand the difference between temporary, semi-permanent, and permanent displays, you should be better prepared to choose the specific point of purchase (POP) display that will best suit your needs.

Temporary Displays
A temporary display is typically designed to last a couple of months and is constructed from inexpensive corrugated cardboard. Most distributors prefer temporary displays when they are planning a short, in/out promotion for market testing, new product introductions, or seasonal product promotions. Since they are made from inexpensive materials and designed with flood, litho, or screen-printed graphics, they come with a much cheaper upfront price than other options and are easy to ship if ordered semi-constructed. Temporary POP displays are also easy to recycle. They have many benefits, but temporary displays might not always be the best option for more long-term objectives or for higher-ticket items.

44 retail signage with display

Semi-Permanent Displays
When distributors are looking for an in-store display that will last anywhere from three months to under a year, a semi-permanent display is the most sensible option. A semi-permanent display will typically be constructed from a variety of materials including acrylic, co-polyester, durable cardboards, glass, styrene, metal, and/or wood. These are also known as off-shelf displays or secondary displays, and may or may not be designed with a logo or other brand identifier printed on the outside. Sometimes, semi-permanent displays are also designed to hold several different products from the same manufacturer, which reduces replacement costs. Since these displays also tend to have a higher-quality look and feel with more design potential, they may be more appropriate for higher ticket items. It’s important to remember, however, these displays also have higher up-front costs and aren’t meant to last longer than a year, so careful planning is a must.

Permanent Displays
A permanent display is designed to last anywhere from one to three years – or sometimes even longer – and is often meant to appear as if it is a separate store or kiosk within a larger store. While these aren’t as common as other displays, there are many large retail environments such as a club store where this may be ideal for positioning near the checkout stand or anywhere else in the store where distributors deem appropriate. They have the highest upfront and maintenance costs, and hence the highest risk, but if planned, designed, constructed, and implemented well, they can bring excellent returns on the initial investment. These point of purchase displays are typically made from very durable materials such as glass, plastic, metal and wood, and only an option for major brands.

Permanent or Temporary POP Displays-Which is Right for Your Products?

Few retail experts dispute idea that POP displays hold a powerful potential to increase sales and build brand awareness. There is some disagreement, however, as to which type of display is most effective and cost-efficient at the point of purchase: permanent or temporary. Which kind of displays will work best for your point of purchase promotions? The following post will shed some light on the subject and hopefully help you decide what’s best for your products.

Temporary Displays
Displays made of corrugated cardboard are generally thought to be more temporary (i.e. built to last approximately 3 months). The main benefits of temporary displays are their low unit cost, and their seasonality, both of which make them very appealing. To be able to switch out displays based on the time of year is a huge advantage, allowing retailers to remain fresh in the eyes of their customers. Beyond this, they can also take more risks with these affordable temporary displays, because if one display doesn’t work out, then they can just order a new display a few months later. POP display companies regularly offer convenient options to reorder new point of purchase displays throughout the year, so when the seasons change, vendors can be ready with a fresh, new look.

Temporary Cardboard Display

While temporary displays serve many purposes and can be useful for their flexibility and low cost per unit, distributors and stores must weigh the pros and cons in comparison to permanent point of purchase displays.

Permanent Displays
Permanent displays (those that could last up to a year) are considered to be a long-term investment. A permanent display might be made from many combinations of materials, ranging from plastics to metals to woods. Thick cardboards may also be used in the construction of semi-permanent displays, which last longer than temporary displays but also come with a higher price tag. Price is one of the biggest deterrents to choosing a permanent display rather than a temporary one. In some cases, the start-up charges are lower thanks to advances in technology and machinery, and over time the investment may be worthwhile, but there is a lot of risk involved as well.

Here are a few factors to consider when weighing the pros and cons for any point of purchase display:

  • the need for continuous, unrevised brand presence
  • designs, graphics, and choice materials
  • lifespan of the marketing campaign
  • the needs of your retail partners

The point of POP displays is to increase sales and bring distributors the most return from their initial investment. Temporary displays are typically a better value, although there are some unique circumstances where permanent or semi-permanent displays may be a sensible, long-term solution. If you’re trying to make the most of your retail sales with a big boost to the point of purchase area, you’ll want to consider which of these options (or if a hybrid option) is right for you. Choosing the displays that will best suit your products in the point of purchase environment where they’re being sold is one surefire way to increase sales.

Short List of Today’s Leading Custom Retail Displays

If you want your custom retail displays to boost sales and build brand identification, you need to be on the cutting edge of the latest display options. Unfortunately, the problem for many is that keeping up with the trends can be hard with all the responsibilities and challenges inherent to the retail industry. The New Year is always a great time to brush up on the latest options available, though, so you can consider whether your current display methods are best suiting your needs and goals. Here is a short list of the leading custom display options currently available:

Good Ol’ Signs and Displays
While there are many new ways to creatively package and place products in retail environments, there are still a variety of situations where the tried-and-true sign or display is still most appropriate for marketing to consumers. From case cards and aisle violators to signs and standees, there are many new and innovative ways to do what retailers have always done.

Cardboard Counter Displays
If you’re looking for a temporary display to roll out new products at the point-of-purchase – and you’re on a budget – corrugated cardboard counter displays may be your best option. These lightweight racks are popular in convenience stores, pharmacies, and grocery stores; and they can be designed and customized to suit your needs.

Cardboard Counter Display

Cardboard Floor Displays
If you have a larger product to showcase, but are still looking for something lightweight and temporary, a cardboard floor display might be ideal. These structures can be designed for durability with attention-grabbing text and images. Whether you’re innovating the way you market an old product, or introducing new products to the market, cardboard floor displays are always a good idea.

Pallet Displays
There are a variety of retail environments where pallet displays may be appropriate. There are a range of options, from low-cost “pallet displays” to more complex structures including full support.

Pallet Display

End-Cap Displays (and More)
Whether you’re looking for an end-cap display, power-wing display, or side-kick display, you can now turn to leading display manufacturers for a custom design that works perfectly for your products and brand identity.

Cardboard Brochure & Literature Holders
Whether you’re selling books or offering brochures, you can introduce the message, story, or information to consumers with a literature holder or brochure display. With the customizable nature of corrugated cardboard, it’s easy to get your message across and market to consumers at the point of purchase or elsewhere with a personal touch.

Case Stackers and Display Bins
From beer and wine to soda and energy drinks, case stackers and display bins are the leading solution for today’s competitive retail environments. There are a range of design, graphic, text, and display options available.

Club Store Displays
If you’ve ever considered marketing your products in club stores, now may be the time to do it. There are many new well-built, customizable, and versatile display options for both floor and pallet layouts in today’s club store environment.

Now that you know which custom retail displays are available, are you ready to boost your sales with a new in-store marketing campaign for 2015?