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Tips and Tricks for Creating Effective Displays for CPGs

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  The consumer packaged goods market is highly competitive. Brands must find creative ways to make products stand out among crowded store aisles. You can use intriguing and eye-catching point-of-purchase displays to enhance your product presentation and engage more shoppers. Retail displays are a powerful tool to differentiate your products from the competition and enhance brand awareness for your business. With a few best practices in mind, you can create the most effective displays for your CPGs. Use these easy tips and tricks to design displays that spark consumer interest and ultimately boost your in-store sales. (more…)

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Posted in In-Store Display Tactics

The Difference Between Sidekick Displays and Endcap Displays

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When trying to select the best product displays for your stores and inventory, you may be baffled by the many terms and definitions floating around. Though these types of displays may sound similar, in fact, there are quite a few differences between them. To avoid confusion, we're going to clear up the meaning of a display endcap vs. sidekick displays in this post. Table of Contents: What is a Sidekick Display? What is an Endcap in Retail? Key Differences Between Sidekick and Endcap Displays How Endcap and Sidekick Displays Showcase Your Products and Boost Sales What Products to Show Off (more…)

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Posted in Display and Packaging Design, Retail Display Examples

Creative Displays Now is a Display Provider for Lowe’s and Home Depot

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Displaying your products in major retailers like Home Depot or Lowe's exposes them and your brand to thousands of potential customers. However, getting your products accepted can be challenging. Considering how you want to display your product is the first step. Home improvement displays must be high-quality and eye-catching and meet the store's specifications. To ensure you are allowed floor space, work with an experienced display provider. Creative Displays Now has been helping customers create custom hardware displays for over 60 years. We understand the requirements for signage, shelving, fixtures and displays for Lowe's and Home Depot and can help …

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How to Measure the ROI of Your Custom Displays

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Every marketer knows the importance of monitoring campaign results — evaluating the performance, impact and profit to determine if you’re getting your desired return on investment. A customized retail display is always an excellent choice for promoting your service or product. Having measurable results helps you plan your marketing strategy because you know what works and what doesn't. Learn more about measuring ROI for your custom displays. (more…)

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