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The Best Ways to Optimize Your Checkout Counter Space

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Checkout counters are a valuable area in the retail industry. Customers who enter the line are already preparing to make purchases, leading to a prime opportunity for securing an additional sale. How can you optimize a store's counter space to sell more of your products? Learn about the best ways to optimize a checkout space and convert more customers into loyal buyers below. Table of Contents: Why Promote Products at a Checkout Counter Space? What Types of Displays Work for a Checkout Counter Space? Tips for Optimizing Your Checkout Counter Space (more…)

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Posted in Uncategorized

Common Retail Signage Mistakes to Avoid

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You want shoppers to notice your signage and immediately grasp a sales message about your products to convert them into loyal buyers. Signs can sometimes confuse or deter customers when created without enough thought. Many brands, from small businesses to large corporations, make small mistakes when setting up their retail signage. Below are common retail signage mistakes and how you can avoid them to ensure your signage is effective. (more…)

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Posted in In-Store Display Tactics

What Is Visual Merchandising?

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From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. The display colors, lighting and messaging play a significant role in which products catch their eye. Using these elements to bring attention to your brand is called visual merchandising. It's a crucial strategy to make your products stand out in a competitive retail space. Effective visual merchandising can have a significant impact on your bottom line. This guide will explain what is visual merchandising and how to use it to promote your products. Table of Contents: Visual Merchandising Explained Who Uses Visual …

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Posted in In-Store Display Tactics

6 Things You Need for Retail-Ready Packaging

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Anyone in the world of retail knows all the factors that go into curating an exceptional customer experience. Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer's journey in motion, often unbeknownst to the consumer themselves. From the type of flooring to the brightness of the lights and even how a store smells are frequently conscious decisions retailers make to entice window shoppers and convert them into buyers. These same rules and standards apply to retail packaging. Regardless of how effective or unique your product is, if your …

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Posted in Display and Packaging Design

Display Printing Methods

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The average human attention span is only about 8 seconds long, down from about 12 seconds in 2000. For businesses, this means you may only have a handful of seconds to catch someone’s eye before they breeze past your display and you lose the opportunity for a sale. Eye-catching displays can encourage them to slow down a little and give you enough time to entice them to buy. The important part is choosing a display printing method that meets both your time and quantity needs. Let’s take a closer look at some of the more common display printing methods and …

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Posted in Printing, Manufacturing, and Product Pack-Out

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