Statistics show that consumers tend to spend more money on products during specific seasonal events. For example, in 2023, Americans spent over $870 per person during winter holidays. In the same year, they spent even more on back-to-school and college seasons — over $890 and $1,300, respectively. Consumer packaged goods (CPG) companies must embrace each seasonal event to make the most of the product sales during that time, and in general. To do this, you'll need to catch shoppers' attention and lead them to your brand and product. What better way than to use a seasonal pallet display? Seasonality and Its …