While basic-shelving, boring, lackluster convenience store display units may once have been the norm across the U.S., modern displays are designed to showcase products and to provide real eye appeal for consumers. Bold colors and solid construction combine to create appealing and eye-catching designs that can stand up to repeated use in the high-volume convenience store market. Not all displays are equal; here are five tips that can help your products stand out in the fast-paced world of the modern convenience store.

Tip 1: Create Instant Recognition
We all know that brand identity is crucial in any marketing plan, but particularly because most purchases in the convenience store environment are emergency or impulse buys, it is critical to create a cohesive and easily recognizable look for your displays. Using complementary colors that set off your product packaging can attract consumers and increase your overall sales. By using consistent logo designs, fonts and colors, you can also earn more repeat business from satisfied customers who can easily seek out and spot your brand in the future in these typically crowded environments.
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A study conducted in 1995 by the Point-of-Purchase Advertising Institute indicated that 68 percent of consumer purchases were impulse driven; today, a decade later, some surveys have indicated that a whopping 90 percent of consumers engage in impulse buying in the retail environment! Capturing your fair share of impulse purchases and ensuring that your company name is clearly visible to consumers can help you achieve a higher degree of success in this competitive arena. End cap displays are a solid solution that can perform double duty for your company and can increase your profitability in the consumer marketplace. But as simple as it may seem, simply throwing up shelving, stocking your product, and hoping you make sales just isn’t enough. How can creative end cap displays help you? Several ways…here are three key advantages an innovative cardboard display can offer your company or product.

Advantage #1—Top-Notch Visibility
End cap cardboard displays provide optimal visibility for your products. Industry studies have shown that consumers are more likely to see and pay attention to these locations in the retail environment. This allows your displays to serve two purposes at the same time—end cap displays can help you:
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