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Top Five Point of Purchase Displays for the Holidays

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The holiday season represents a major source of income for many retail outlets and manufacturing firms. At Creative Displays Now, we specialize in providing the best support for holiday marketing with exquisite and effective end-cap units and point of purchase displays designed to provide maximum visibility for your products and increased brand recognition for your company. We have a proven reputation for innovation and excellence in the display industry. Here are five of our best and most acclaimed holiday displays.

POP Display #1: Cars 2 Toys for Disney and Pixar Pictures – Targeting Younger Demographics
Our eye-catching display combines clear blue skies in the background with a standout cardboard display board that shows the main characters of this popular series and the Cars 2 logo. This standup display unit also includes right-sized cardboard slots that can hold a number of toy cars of different types. The bright colors and innovative designs of the Cars 2 Toys displays are intended to appeal to the target demographic of these products, which typically includes children under the age of 12. By creating a character-driven display, Disney and Pixar were able to achieve higher saturation in the retail environment.

Custom POP Display
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Posted in Display and Packaging Design, Retail Display Examples

Simplux Flameless Candles: The CDN Client of the Month

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At Creative Displays Now, we specialize in providing businesses with the most attractive and durable displays for a variety of retail environments. We welcome design and fabrication challenges and take pride in creating innovative solutions for our clients. We recently created display units for Simplux by Melrose, one of the leaders in flameless candles. When our team saw the product to be displayed, we instantly knew that elegance and luxury would be our watchwords during the development process.

Cardboard POP Display for Simplux Candles

Simplux Flameless Candles
Simplux candles offer the elegant look of real candles without the risks of an open flame. The innovative design of these decorative items even includes a flickering, realistic candlelight flame that is difficult to distinguish from the real thing. Available in designs ranging from classic wax drip to exquisite mosaics, these candles can complement almost any indoor décor. The cool light produced by the Simplux line of candles can be used anywhere to create a relaxing and romantic atmosphere. The secret to these elegant candles is the company’s TRUE-FLAME Technology, which uses LED lights to reproduce the beauty and warmth of real flames without the heat, smoke or fire of traditional candles and lamps. Continue reading “Simplux Flameless Candles: The CDN Client of the Month” →

Posted in Success Stories

4 Psychological Factors that Influence Consumer Decisions

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Understanding the psychological underpinnings of shopping behaviors can help your company target potential customers more effectively. Experts in the field of marketing have conducted numerous studies involving the motivations and key values at play when consumers purchase items in the retail environment. These analysts have identified four basic factors that can affect the buying behaviors of consumers.

#1. General Environment
Consumers in attractive and well-lit retail environments typically are more apt to make impulse purchases. It is for this reason that a well-designed end cap display for stores can often boost sales to an impressive degree. In less attractive surroundings, however, these displays may not have the same impact. Tailoring your displays to the environments in which they will appear can help you maximize their impact in the diverse retail marketplace.

Cardboard Endcap Display
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Posted in Display and Packaging Design, In-Store Display Tactics

Five Signage Solutions to Complement Your POS Display Stand

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In the retail environment, point of sale (POS) displays are a high visibility method for attracting the attention of consumers. As a result, the POS display stand tends to receive the lion’s share of media coverage and in-store acclaim. Retail signage, however, can be just as important in creating a warm and welcoming atmosphere for your customers and in providing them with the information they need to locate items in stores and establishments. At Creative Displays Now (CDN), we specialize in providing you with a full range of signage options designed specifically to suit the needs of your company. Here are five of the most popular items in our comprehensive range of signage options.

SOLUTION #1: Hanging Signs
Suspended on wires over large-scale displays of your products, hanging signs provide your company with added reach that extends from one end of the store to the other. Bright colors and scintillating movement can be real eye-catchers that can enhance visibility for your product lines and can boost your overall sales in retail venues. Using large fonts and consistent color choices can also increase the drawing power of these marketing tools.

Hanging Cardboard Retail Sign

SOLUTION #2: Sign and Shelf Combos
Adding a custom-printed sign to your display shelves can double the impact of your freestanding displays. These value-added signage options can provide added information for consumers or can create standout visibility for otherwise humdrum product shelves. By combining your displays with complementary signage, you can ensure that your target audiences see and purchase your products in the retail environment.
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Posted in Display and Packaging Design, In-Store Display Tactics

Making the Perfect Point-of-Sale Display: Sketch to Reality

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Bringing a custom point of sale display from concept and design to practical reality can be a complex process. At Creative Displays Now (CDN), we have more than 50 years in the commercial display industry. During that time, we have fine-tuned our workflows to provide you with the highest quality products in the fastest possible time. Here’s a step-by-step overview of how the process works at the CDN facility.

Step 1—Custom Design
At CDN, our design team can sketch out cutting-edge ideas for your company to evaluate. Alternatively, we can take your idea and run with it. Once the concept is in place, we will provide your company with visual representations of your planned display unit. Once you are satisfied with the design, we move on to the next stage of our production process.

POP Display Design
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Posted in Display and Packaging Design, Printing, Manufacturing, and Product Pack-Out
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