In the fast-paced world of retail, you don’t always have the time to explain your products to customers in the detail they deserve. There’s no better way to give your clients all the information they need about high-end or more specific products than by giving them a brochure packed with facts, photographs and incentives to buy. But how to make sure your customers leave your store with a brochure in hand? Read on to find out.

Keeping It Together
Whether your business is showing at an exhibit booth outdoors on a windy day, or if you’d just like to direct your customer’s attention to a special product, cardboard brochure holders are the perfect way to make sure that everything stays in one place — and they can help set you apart from your competition. If you’ve worked hard to create a brochure that contains necessary information about your services or products, don’t let your efforts go to waste. If you’re looking to display your brochures in your conference room or at the end of a checkout line, pick up smaller, brochure-sized cardboard holders that can be branded with your company’s logo for an eye-catching look. Continue reading “Flexible, Customizable Brochure Holders More than Just Retail” →

2015 is almost over, and it’s time to take a look back at the year’s biggest trends in retail floor displays. Let’s review what grabbed our customers’ attention this year,  and take a look at what to expect for 2016.

Raw Goods
The slow movement, artisanal, farm-to-table lifestyle craved by many stressed out consumers doesn’t begin and end in the kitchen. One of the year’s most popular trends in floor displays involved honing in on that eco-friendly vibe: think leafy plants and succulents, wooden crates or large wooden tables, walls covered in recycled sheet metal or painted by a local artist. It isn’t just good for your business—it’s good for the environment, too! Show customers you care about the look of your store and sustainability no matter what kind of goods you sell. If you didn’t jump on this trend in 2015, next year offer your customers a break from the concrete jungle when they step into your store.

Let Them Leave Their Mark
Customers are more likely to return to a place that feels familiar to them. What better way to make your customers feel at home than by allowing them to write personalized messages, drawings or friendly suggestions on a display coated with chalk paint? Bonus: parents with younger children will thank you for keeping their kids entertained while they shop. Continue reading “Wrapping Up 2015 – Trends in Retail Display” →

Corrugated cardboard is one of the most practical and versatile materials available for your displays. In the supermarket environment, your display can showcase your products to capture both types of consumers:

• List shoppers who are looking for products in your specific category
• Impulse buyers who can be swayed by an appealing presentation

By designing your corrugated display to appeal to each of these groups, you can snag a larger percentage of grocery shoppers while building your brand name and your reputation in this important venue. Here are four key tips for making the most of your supermarket displays and presentation units.

Color Counts
Nothing attracts attention more effectively than a splash of bright color. Incorporating this concept into your endcap and freestanding displays can help you capture your fair share of the impulse buyer market. This strategy can also boost visibility for your products among buyers looking for the best options in a particular category. Selecting colors that match or complement your corporate logo and graphic designs can provide support for your branding efforts in the supermarket environment.
Continue reading “Inspire Shoppers Using Corrugated Cardboard Displays” →