By Matt Ruggle Creative Displays Now, a division of Great Northern Corporation, took home six total awards, including the gold award at GlobalShop 2013 in Chicago for its Goal Zero floor display stands. With more than 500 exhibitors in this year's competition, we're proud that our design and innovation was able to achieve gold award status. A Floor Display Stand for Personal Products and Accessories Innovatively designed to display a broad selection, the Goal Zero floor display stand targets active, higher discretionary income adults that feel the need to remain connected at all times. The rechargability of the Goal Zero product line appeals to the environmental ideals and values of the target audience and the desire to have digital entertainment in remote locations for those that are on the go. Floor Display Highlights The Goal Zero display showcases the product line's inter-connectivity while maintaining structural integrity that is able to support high "touch-and-play" traffic. The design and innovation of this display was able to drive a sales increase four times that of the product's previous history. Our Other Award-Winners Logitech Costco Ultrathin Keyboard Pallet Specialty Retailer, Temporary — BronzeLogitech Staples Canada Island Pallet Books, Newspapers, Office Supplies, Temporary — Bronze ASUS G Series End Cap Electronic Interactive, Semi-Permanent — SilverBridgestone Ecopia Gas Saver Tire Display Services and Transportation, Temporary — Bronze Wrigley’s Micro Pack Pallet Mass Merchandise Retailer, Temporary — Bronze Contact Creative Displays Now today to discuss how we can help with your next retail display project....
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Success Story: Lexmark Endcap Display
By Matt Ruggle Note: Our "Success Stories" are a series of postings about retail displays and product packaging that we produced with exceptional results for our customers. We share these to inspire new ideas for your point of purchase display and packaging projects. Objective Create an endcap display to promote the launch of a new printer Feature prominent graphics to emphasize cost savings Make it store-ready for ease of set-up What we did A live printer could not be utilized due to power restrictions, so a full scale 4-color lug-on was created for the out-of-the-box experience Bright graphics and an appealing monster visual were tied in to the front and side panels to attract attention and encourage interaction Space was engineered to keep product inventory readily available Results Retailer loved the minimal set-up time and the amount of consumer education that was graphically portrayed, which freed up sales associate time Incremental ink sales increased Lexmark™ got featured placement in store, and are re-launching a similar endcap display with a new product We pride ourselves on working with our clients to create displays that sell more products at retail. Contact Creative Displays Now to discuss how we can help with your next retail endcap display or product packaging project.
Continue readingSuccess Story: Digitally Printed Corrugated Display
Note: Our "Success Stories" are a series of postings about retail displays and packaging that we produced with exceptional results for our customers. We share these to inspire new ideas for your point of purchase display and packaging projects. Objective Expand from hardware products to consumables with coffee being the first product Drive traffic into the stores through offerings in every day consumable goods Add incremental sales for their destination retailers What we did Created an inexpensive, quick-assembly floor display Manufactured on our digital press to eliminate plates and tooling Designed the coffee display to be flexible for variable size, height and weight products Results Display was manufactured on our digital press and digital cutting table The quantity of 200 units raised incremental product sales at the targeted retailer Custom coffee display established a regular retailer purchase stream and eventual permanent placement of the coffee product line Contact us today for help with your next corrugated display or retail packaging project.
Continue readingGlobalShop 2012 Preview – 3M Displays
In anticipation of GlobalShop 2012, February 29 - March 2 in Las Vegas, we are highlighting some of the displays we will compete with at POPAI’s annual Outstanding Marketing at Retail Achievement (OMA) awards contest. Today's focus: Four display projects, completed for 3M brands: 3M Office Depot Holiday Full Pallet Display Designed for Scotch® Tapes Holds both office tapes and packaging tapes Goal: Increase the attachment rate between boxed tape and dispensers Back-to-back mirrored quarter pallet displays combined with corner dump bins All offerings contained in one pallet, adjusted based on store volumes Sales of Scotch premium packaging tapes outpaced the store brand and last year’s sales. 3M Staples Holiday Shipper Displays Scotch Tape and Post-it® Labels for the holidays Fall season merchandising display that would carry into the holidays Had to convey a “gift” image without being holiday-specific in nature. Die-cut roll wrap attracted shoppers to the display Double-digit increase in sales of these products Attachment rate between the two product categories at an all-time high 3M Staples Holiday Half Pallet Display Die-cut dimensional image of the new Stiletto dispenser being merchandised Also included touch-and-feel samples of the dispenser Designed to increase incremental sales during the holidays Removable base graphics aided the transition from one season to the next This point-of-sale display resulted in significant share gains in the channel and double-digit percent growth each week 3M Post-It Apple Shipper Display Display quickly created awareness of the new apple-shaped Post-It dispenser Waterfall layering of the shelves allowed consumers to...
Continue readingCreative Displays Now to Showcase Recent Displays at GlobalShop 2012
Creative Displays Now, a division of Great Northern Corporation, will be at GlobalShop, Feb 29 - March 2, at the Sales Expo Center in Las Vegas. Great Northern will be exhibiting at Booth #433 and will compete with the following 11 displays in POPAI’s annual Outstanding Marketing at Retail Achievement (OMA) awards contest. This is the industry’s largest and longest-running competition, recognizing the most innovative and effective marketing-at-retail displays and programs. Call us at 1-866-244-2214 to discuss how we can help you with your next retail display or packaging project. 3M Office Depot Holiday Full Pallet DisplayDesigned to drive incremental holiday sales of Scotch® Tapes, this display had to contain both office tapes and packaging tapes. The goal was to get placement of the new desk dispensers into the market and increase the attachment rate between boxed tape and dispensers as well as other premium packaging tapes. Dual back-to-back mirrored quarter pallet displays combined with corner dump bins enabled all the offerings to be contained in one pallet that could be easily adjusted based on store volumes, as well as made it easy for consumers to shop. Sales of Scotch premium packaging tapes outpaced the store brand and last year’s sales. 3M Staples Holiday Shipper DisplaysCreated for a fall season presentation that would carry into the holidays, this merchandising display had to convey a “gift” image without being holiday-specific in nature. The die-cut roll wrap attracted shoppers to the display and helped to entice them to purchase Scotch Tape and...
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