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7 Tips for Creating Successful Holiday Retail Displays

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Displaying your products in unique, captivating ways is always a recipe for success. Some of the best times to let your creativity shine is during the holidays! Over holiday periods, customers are more likely to spend, stock up and take full advantage of seasonal offerings. With a clever corrugated cardboard display, you can tie your products to the holiday spirit and create effective holiday marketing strategies. Being prepared is one of the most important elements of creating holiday retail displays. Much holiday shopping happens weeks and even months before the actual holiday. It is never too early to plan ahead, …

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Posted in Holiday Retail

Tips for Keeping Shelves Stocked and Customers Happy

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Effective inventory management in retail is paramount to success. It entails buying, tracking, storing and selling stock, meeting customer demand and keeping costs down across the supply chain.  Through inventory management best practices, you can avoid running out of top-selling products or having a warehouse full of items you can't sell.  Retail inventory management requires expert knowledge to understand buying trends, data and market analysis to set the correct prices and automation and software for optimal efficiency. The combination of these components is vital to a thriving retail business. Explore this retail inventory management overview and get tips for keeping …

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Posted in Inventory Management, Retail Advertising

The Importance of Word of Mouth in Retail Marketing

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Word-of-mouth marketing or word-of-mouth advertising refers to your customers' casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand. Then, they'll naturally want to sing your company's praises to their friends and family. WOM marketing has a high chance of success because potential clients receive the message from people they already know and trust. Below, we discuss everything you need to know about this strategy in retail. What Is Word-of-Mouth …

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Posted in Retail Advertising

5 Retail Marketing Strategies to Drive Sales

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Whether you're an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. Strategic thinkers stand out in a competitive marketplace for their ability to capture attention, drive sales and create lasting brand loyalty that keeps buyers coming back. What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods.  There are three primary types of retail marketing. In-store marketing: These are the marketing collateral and techniques businesses …

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Posted in Retail Advertising

Eco-Friendly Retail Practices: Meeting Customer Demand for Sustainability

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The retail industry is increasingly embracing eco-friendly practices in response to consumers' growing demands for sustainable options. These practices include implementing green packaging solutions, sourcing environmentally conscious materials and finding ways to reduce carbon footprints throughout the supply chain. Shifting operations toward more eco-friendly practices addresses consumer demands while fostering a conscientious, responsible approach to consumption. It is important for brands to understand the nuances of consumer preferences and corporate responsibility — alongside initiatives to establish better sustainability — in order to mitigate challenges along the way and enjoy a lower carbon footprint. (more…)

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Posted in Display and Packaging Design

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