Impulse buying is a long-established concept in marketing, and it shows no signs of slowing down. According to one survey, 64% of adults in the United States increased their impulse spending in 2022. The average monthly amount spent is $314, up from just $183 two years prior. Impulse buys can be a significant part of sales strategies for small, low-cost items, and counter displays are one of the best ways to promote them. Eye-catching countertop displays can appeal to many motivations for impulse buying while being affordable and sturdy. Whatever your products look like, these displays are an excellent choice across industries. (more…)
Continue readingBlog
Top Retail Trends for 2023 and Beyond
The retail industry evolves as much as any other. Each year brings new trends as competitive businesses search for the tactics that will help them stand out. As 2023's first quarter comes to a close, the patterns shaping the market are becoming apparent. Various new retail and consumer trends influence the decisions businesses make when sending their products to stores. (more…)
Continue readingTips and Tricks for Creating Effective Displays for CPGs
The consumer packaged goods market is highly competitive. Brands must find creative ways to make products stand out among crowded store aisles. You can use intriguing and eye-catching point-of-purchase displays to enhance your product presentation and engage more shoppers. Retail displays are a powerful tool to differentiate your products from the competition and enhance brand awareness for your business. With a few best practices in mind, you can create the most effective displays for your CPGs. Use these easy tips and tricks to design displays that spark consumer interest and ultimately boost your in-store sales. (more…)
Continue readingThe Difference Between Sidekick Displays and Endcap Displays
When trying to select the best product displays for your stores and inventory, you may be baffled by the many terms and definitions floating around. Though these types of displays may sound similar, in fact, there are quite a few differences between them. To avoid confusion, we're going to clear up the meaning of a display endcap vs. sidekick displays in this post. Table of Contents: What is a Sidekick Display? What is an Endcap Display? Key Differences Between Sidekick and Endcap Displays How Endcap and Sidekick Displays Showcase Your Products and Boost Sales What Products to Show Off (more…)
Continue readingHow to Mitigate Risk Among Retail Displays
Displays for retail stores offer companies many benefits, such as drawing attention to products, building brand awareness, educating consumers, increasing return on investment (ROI), and targeting impulse purchases. Considering the fact that consumers spend an average of $3,768 every year on impulse purchases, retail displays are an essential investment. Like any investment, there are inherent risks. To maximize their investment, a brand's leader must audit retail display risks and implement corresponding solutions. Mitigating risk increases the likelihood of a smooth launch. (more…)
Continue reading