You're working on a point-of-purchase display for your products, and you want to make sure the result is durable, eye-catching and organizes the items to sell. Corrugated cardboard is a simple material with many features and practical uses that make it a desirable choice. The benefits of corrugated cardboard displays are mainly related to how easy this material is to work with for manufacturers and retailers. Table of Contents: Affordable Quickly Manufactured Easy to Assemble Durable Easy to Transport Eco-Friendly Appealing to Customers Versatile Lightweight Agile Customizable Note: Many people use the term "cardboard" when referring to corrugated materials for shipping or displays. Technically, cardboard refers to a thick paper stock, and corrugated materials include outer liners with fluting in the middle. In this article, we use both terms to refer to the thick corrugated fiberboard used to create durable displays. (more…)
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12 Tips for Creating Attractive Retail Signage
With so many options, designs and types of retail signs, it's not always easy to know where to start when you're ready to promote your products. Creating attractive signage mainly involves knowing how to read your customers and what they would be interested in, but it's helpful to know about strategies that work to actually sell the products. Effective visual merchandising can be easy and affordable to achieve. Below is a series of tips for creating the best possible retail signage: (more…)
Continue readingThe Future of POP Displays
How many changes have you noticed in your industry after the pandemic started? In recent years, retailers have transformed their point-of-purchase displays to be more dynamic and creative. Many companies have re-evaluated their marketing strategies post-COVID-19 and are now more willing to experiment with new technology and methods than before. Learn more about modernizing your POP displays and the latest techniques and industry trends. Table of Contents: Why Are Modern POP Displays Important? How to Modernize Your POP Displays How Do Modern POP Displays Sell Products? The Short-Term Impact of POP Marketing The Lasting Impact of POP Marketing (more…)
Continue readingInterrupting the Shopping Autopilot With Aisle Violators
Customers have a lot to look at when they're browsing store aisles, from advertisements and promotions to the seemingly endless selection of products. It can be difficult to get noticed in a brick-and-mortar environment, but aisle violators can help you grab customers' attention. Aisle violators have many uses and can be specific to your brand or advertise certain types of products. Keep reading to learn how aisle violators can maximize the customers' exposure to your products. Table of Contents: What is an Aisle Violator? The Benefits of Aisle Violators What Should You Know Before You Use Aisle Violators? (more…)
Continue readingDesigning Displays Around Walmart Packaging Requirements
Creative Displays Now has been creating point-of-purchase displays that go into Walmart and other national retailers for over 60 years. It's critical to consider how Walmart floor display requirements might affect your product shipments. Arming yourself with more details about these standards can help you understand the basics and learn the steps you should take to prepare to sell your products at this major retailer. Table of Contents: Benefits of Following Packaging Requirements Walmart Display Options What Are Walmart's Packaging Requirements? What Are Walmart's Floor Display Requirements? What Types of Retail-Ready Displays Does Walmart Use? (more…)
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