In the world of brick-and-mortar retail, displays are a fact of life. Countless businesses compete with you for customer attention, so you must stand out and show what you’re selling. One way to do this is with permanent or temporary point-of-purchase displays. POP displays are essential for your marketing strategy. There are many ways custom displays can benefit your retail strategy, including grabbing customer attention and increasing profits and brand awareness.
This guide will review the differences between permanent and temporary displays to help you determine which one is best for your products.
In the world of retail, creative displays can be the name of the game. Everything from size, to placement, to what product you showcase can affect your overall profit. Knowing not only what to display, but also how to best display it, is important. And, like most things in business, you need to weigh the cost factor. Is bigger and fancier and showier always the best route? Not necessarily. Sometimes, it’s the simple things that get the job done.
Check out our top 3 fave simple but effective retail displays that we recommend for 2018.
Simple display #1: The pallet display
From clothing to cat food, the pallet display is the ultimate in simply-designed displays. Completely customizable, you can modify everything from the shape and size to the wrap and messaging. And they’re available with merchandiser trays and interior support structures when you need something heavy duty. If you have a product to display, you can pretty much count on it looking brilliant on a pallet display. And the best part is pallet displays can even be stocked and shipped ready to go. From warehouse to store floor, ready to sell. The pallet display might just be our favorite display option.
Retail Pallet Display
WHY DO WE LOVE THEM? Pallet displays are practical in design without being over the top. They’re also great for a wide-variety of items, but still easily customizable.
Retail displays can be the showstoppers every retail establishment needs to set them apart from the competition. And boy, is there a ton of competition out there these days.
With online shopping trends on the rise and no end in sight, brick and mortars need to do everything they can to be better than the shop next door. In 2017, nine major US retailers closed up shop, claiming bankruptcy…and that’s in addition to the previous nine that did so in 2016…
18major retailers have filed for bankruptcy in the last two years! Think about that! Do you know what it takes to keep your doors open?
Today, retail establishments have to be better, brighter and busier than ever to ensure success in the physical market space. Have you ever thought about how your retail displays can help you do just that? More to the point, have you thought about how displays are a part of the equation? How long do you keep your POP retail displays up? What are the tell-tale signs that a display is old and tired? When (and how) should you roll out new displays?
If you’re like most people, you’ve at one time or another used a kitchen knife that required you to saw through food like you’re hacking through the trunk of the Christmas tree. Dull blades are no fun for the at-home chef, but beyond the frustration of that lackluster blade, did you know that it’s actually a dullknife that causes most cooking accidents? Yeah…we were surprised too!
When it comes to preparing delicious show-stopping meals for guests and family, you need sharp cutlery that makes the cut – pun intended.
Introducing our latest Featured Client, Cutco, the largest American manufacturer of premium cutlery for almost 70 years. Cutco knives are designed to slice any type of food in a precise and safe manner, every single time.
The Cutco Story
Since 1949, Cutco has manufactured high-quality kitchen knives that have become a household name. Contrary to many knives that are made of wood and cheap plastic, the premium cutting tools Cutco crafts have handles composed of thermo-resin for optimal strength and durability.
At Creative Displays Now, we’re all about helping customers come up with the perfect way to showcase their products. But what about when you already have a display design concept in mind, and you need us to execute it exactly to your specifications?
Don’t worry…we’ve got you covered then, too!
Best Home Furnishings: A Company Built On Craftsmanship
Check out what we did for our latest Featured Client, Best Home Furnishings. Formed in 1962 by two friends who initially operated the business out of an old cannery, Best Home Furnishings started as a repair shop for chairs and truck seats. Because founders Clem Lange and Ernie Prechtel Sr. remained on the production line as the business grew (eventually moving out of the old cannery), it was easy to ensure that every piece was made the perfection. And that philosophy and strive for perfection has followed the company every step of the way.
They continued to expand as the years went by, even becoming the world’s leading manufacturer of swivel chairs. As they grew, they began to diversify their product range and warehouse locations. Today, they employ close to 900 people and make over 2,400 styles within 7 different product categories. Even the pickiest interior designer will find something that suits them – especially since Best Home Furnishings offers over 800 leather and fabric choices.
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