From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. The display colors, lighting and messaging play a significant role in which products catch their eye. Using these elements to bring attention to your brand is called visual merchandising. It's a crucial strategy to make your products stand out in a competitive retail space. Effective visual merchandising can have a significant impact on your bottom line. This guide will explain visual merchandising and how to use it to promote your products. Table of Contents: Visual Merchandising Explained Who Uses Visual Merchandising? Why is Visual Merchandising Important? Examples of Visual Merchandising Visual Merchandising and Store Displays Benefits of Visual Merchandising How to Improve Your Visual Merchandising (more…)
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6 Things You Need for Retail-Ready Packaging
Anyone in the world of retail knows all the factors that go into curating an exceptional customer experience. Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer's journey in motion, often unbeknownst to the consumer themselves. From the type of flooring to the brightness of the lights and even how a store smells are frequently conscious decisions retailers make to entice window shoppers and convert them into buyers. These same rules and standards apply to retail packaging. Regardless of how effective or unique your product is, if your packaging message falls flat, so will your sales. Whatever industry you're in, you have competitors, and all of them are vying for the same target audience as you. New merchandisers and creators are making their way into the market, and if your packaging doesn't catch your audience's attention, they'll go for the brand that does. This makes retail packaging design more important than ever. In this article, you'll learn six elements you need to create retail-ready packaging (RRP) that can transform your sales. We cut out the guesswork and break down the essential dos and don'ts of curating an unforgettable and powerful display that can influence consumers and turn your brand into a household name. From defining retail-ready packaging to delivering a simple, easy-to-follow formula for creating your next design, you'll learn how to stand out from the competition and make your mark in the retail space. Table of Contents:...
Continue readingDisplay Printing Methods
The average human attention span is only about 8 seconds long, down from about 12 seconds in 2000. For businesses, this means you may only have a handful of seconds to catch someone’s eye before they breeze past your display and you lose the opportunity for a sale. Eye-catching displays can encourage them to slow down a little and give you enough time to entice them to buy. The important part is choosing a display printing method that meets both your time and quantity needs. Let’s take a closer look at some of the more common display printing methods and how they might help you move closer to your sales goals. (more…)
Continue readingTypes of Retail Store Layouts
Choosing the right store floor plan can have a profound effect on the way customers navigate the store, interact with your merchandise and whether they decide to purchase any products. Both drawing up a retail store design from scratch and revamping an existing store layout require a basic understanding of store layout in retail management. Table of Contents: What is a Retail Store Layout? Why Does the Layout of a Store Affect Product Sales? Top 7 Types of Retail Layouts (more…)
Continue readingDesigning Displays Around Club Store Packaging Requirements
These days, everyone appreciates a good deal. That’s exactly why big-box club stores like Sam’s Club and Costco are more popular than ever. One of the ways these stores are able to cut down on costs? By eliminating excess packing material and waste, and handling costs. This means they have much stricter requirements than other shops when it comes to packaging. Wondering what it takes to create a Sam’s Club style display design and get your product packaged and into these warehouse giants? What about a Costco display design? Check out some basics on club store packaging requirements to get some helpful hints about how to keep it creative and follow the guidelines. (more…)
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