Many species communicate, but humans have taken it to another level, going beyond written and spoken language to a persuasive combination of words and graphics that can connect people with products in seconds. Though communication media have changed over the years, they continue to inform and motivate people to spend money. As our needs have evolved, so has our communication. Yet one constant remains — its importance for social cohesion, persuasion and self-expression. In-store communication and visual merchandising are a testament to the potential of communication, as the visual presentation of products is part of storytelling in retail and subtly expresses your products' benefits. (more…)

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The world of visual marketing is always changing. Still, one thing remains constant — signage drives foot traffic, encourages impulse purchases and increases brand awareness. The fast-paced world of digital signage has much to offer in a retail environment. However, there is still a significant need for traditional in-store signage. In some cases, traditional signage may be more important than digital, and it's vital that your business knows which is which. When weighing the advantages and drawbacks of digital signage vs. traditional signage, the pros of traditional signage are worth noting when making business decisions. (more…)

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Selling a product or products requires creating a cohesive marketing strategy. Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. How you choose to advertise your product reflects your brand's values and identity. This is where visual storytelling comes in. When your brand can tell a story that connects with your target audience and addresses their needs, you go beyond the competition. Instead of simply displaying your product on a shelf, visual storytelling enables you to take a more personal approach and build bonds …

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If your consumer packaged goods (CPG) brand is interested in going green, consider the ways cardboard retail displays can enhance your efforts. Today's consumers care more about protecting the planet than ever before, so switching to corrugated cardboard can highly benefit your business. We are breaking down the importance of taking action to create a greener business model and using materials that are better for the environment. Explore how using corrugated cardboard displays can benefit your brand and help your business strive toward sustainability. (more…)

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