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We've all walked into a store and walked out with something we had no intention of buying. Impulse buying is the spontaneous buying of an item without prior planning or intention. Understanding what an impulse purchase is and why retail impulse displays tempt us is essential to drive sales. (more…)
When trying to select the best product displays for your stores and inventory, you may be baffled by the many terms and definitions floating around. Though these types of displays may sound similar, in fact, there are quite a few differences between them. To avoid confusion, we're going to clear up the meaning of a display endcap vs. sidekick displays in this post. Table of Contents: What is a Sidekick Display? What is an Endcap in Retail? Key Differences Between Sidekick and Endcap Displays How Endcap and Sidekick Displays Showcase Your Products and Boost Sales What Products to Show Off (more…)
Custom displays are a silent but powerful sales force in bustling retail spaces. The statistics around their effect on sales, brand awareness and customer experience vary widely. We know from our experience as sellers and buyers that in-store displays catch the eye with their designs, cleverly pull products off the shelves and tell a brand's story with memorable visuals. Corrugated cardboard is a popular choice for displays. It's lightweight, easily printed with high-quality visuals, and can be transported and assembled with ease. Explore the benefits of cardboard displays and how they can move your product off the shelf into a …
Creative Displays Now has been creating point-of-purchase displays that go into Walmart and other national retailers for over 60 years. It's critical to consider how Walmart floor display requirements might affect your product shipments. Arming yourself with more details about these standards can help you understand the basics and learn the steps you should take to prepare to sell your products at this major retailer. Table of Contents: Benefits of Following Packaging Requirements Walmart Display Options What Are Walmart's Packaging Requirements? What Are Walmart's Floor Display Requirements? What Types of Retail-Ready Displays Does Walmart Use? (more…)
Anyone in the world of retail knows all the factors that go into curating an exceptional customer experience. Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer's journey in motion, often unbeknownst to the consumer themselves. From the type of flooring to the brightness of the lights and even how a store smells are frequently conscious decisions retailers make to entice window shoppers and convert them into buyers. These same rules and standards apply to retail packaging. Regardless of how effective or unique your product is, if your …