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Fresh produce is vibrant and nutritious, and creative retail displays can showcase its delicious potential. As shoppers browse the produce section, they usually have numerous options to choose from — and making sure your fruits and vegetables stand out can encourage them to choose your products over everything else.
The right product display provides convenience for shoppers and gets their mouths watering. What can you do to ensure your retail display showcases your produce in the best light and grabs shoppers’ attention? Here are the most creative and effective ways to build a display that delivers results.
1. Use Visually Appealing Colors
The most critical factor in creating effective displays is visual appeal. Supermarkets are full of competitor products trying to draw attention away from yours, so it’s crucial that you use techniques to stand out. Consistent design elements help form customer loyalty and brand recognition.
One of the most significant factors in visual appeal is color. It influences various consumer behaviors, from appetite and mood to waiting-time perception. It’s one of the most crucial sensory cues for creating expectations about product flavor and taste. Here are some of the best colors to use for fresh produce displays and packaging:
- Orange and yellow: The combination of these two colors can make people feel hungry. However, when used separately, they don’t have as strong of an effect.
- Red: The color red may be associated with delicious food because it represents naturally ripe fruits and fresh meat. Many fast-food restaurants also use red because of its supposedly hunger-inducing effects.
- Green: Earthy hues like green are perfect for showcasing fresh fruits and vegetables because they represent nature, and shoppers may associate them with high-quality, organic produce.
Research shows that 61% of customers plan their shopping trips but still end up impulse buying, so using the right colors, especially for point-of-purchase displays, can trigger those hasty desires.
2. Construct an Organized Setup
Ultimately, you want shoppers to see your fresh produce and think of how delicious it might be. Even if your produce is in perfect condition, the display should look clean to attract customers. One common mistake is making a display that seems too busy or crowded. It can appear untidy, and shoppers could build a negative perception of your brand.
Do what you can to make sure the display is organized and tidy. Using the right retail display design, such as a display with multiple tiers, can make it easy for store staff to arrange items cleanly without much effort. Ensure the display is not too close to the ground, either. If it’s too low, it will look unhygienic — nobody wants to eat food off the floor.
3. Prioritize Convenient Shopping
Retail displays provide shoppers with quick access to your products. They should make the shopping experience more convenient and exciting. Here are some fresh produce presentation ideas to create a display that improves the customer’s experience with your brand and product:
- Use multi-tier stands: Shoppers should be able to easily reach in and grab an item without fearing all the others will fall. For example, stacking bags of carrots in a slanted open bin is frustrating because when the customer takes one off the pile, a few bags come rolling down. Multi-tier stands add visual appeal and allow customers to quickly grab what they need.
- Stir inspiration: Showcase produce that goes well together or is commonly used together in recipes. You could even share visuals of meal ideas on the display. Providing product samples for fruit and other fresh produce is also an excellent way to inspire shoppers.
- Use reference groups: Using reference groups in your retail display design attracts customers and makes it more convenient for them. Make your product display more appealing to your target audience. For example, if your customers are busy moms who want to eat healthily, show a picture of a family enjoying your quick salad kit together on your display. This visual cue speaks directly to your product’s reference group.
- Use signage and labeling: Labels on your retail display should inform shoppers about the type of produce. The signage should be clear, especially for terms like “organic,” “local,” or “hormone-free,” which might stand out to health-conscious consumers.
Creating displays that provide a convenient shopping experience is essential, but they also need to be easy for store staff or in-store promoters to set up and move around. A corrugated cardboard display is lightweight and easy to wipe down, so store employees will be able to keep it looking in tip-top shape.
4. Pair Complementary Produce Together
In order for fresh produce displays to be attention-grabbing, they must stand out. What better way to do that than by displaying them with contrasting hues of fruits and vegetables? When you or your store ambassador goes onto the floor to set up the display, put it next to a product that will make it pop. For example, leafy greens stand out next to creamy cauliflower or orange pumpkins.
You could also pair complementary produce. Consider what your product might be used alongside and arrange to have your display near that section. For example, if you’re selling edible flowers, consider keeping your display near the salad ingredients, as shoppers will most likely want to sprinkle them over a fresh salad. Use the display to give shoppers ideas of what your produce goes well with, especially if your product is unique or seasonal.
5. Take Inspiration From the Seasons
While it may be tempting to create displays that push out produce that’s out of season or slow-moving, a better strategy is to use the display for seasonal items. When shoppers are looking for fresh produce, they may already have an idea of what they want to enjoy according to the season. Allow the changing seasons to determine the kind of design you use and the produce you decide to market — for example, create a specific orange and red fall-themed display to showcase eggplants, cauliflower and pumpkins.
Make Your Produce Stand Out With Creative Displays Now
At Creative Displays Now, we specialize in building temporary retail displays that work. We have over 60 years of experience and a deep understanding of major retailers’ requirements. Our in-house structural design team can create a display that perfectly holds your products and makes them convenient for shoppers to pick up and enjoy.
Our displays are made from up to 90% post-consumer recyclables. They’re more flexible than permanent displays, meaning you can change things up with the seasons. Don’t hesitate to contact us and let us help you create displays that represent your brand!
