Great Northern Corporation, the parent company of Creative Displays Now, took home nine awards at the 2011 Shopper Marketing Expo. The show ran from October 18th through the 20th in Chicago. The annual competition recognizes the industry's most inspiring and creative in-store activation tactics and campaigns. Gold, silver and bronze awards are distributed throughout eight channels based upon the entry’s ability to command attention, connect with the shopper, convey information and close the sale. A platinum award for Best of the Times honors is given to the top scoring entry of all gold award recipients within each channel. Included in the nine awards were two Platinum Awards, which represent the best point of purchase displays in each retail channel. Our Platinum Awards were in the Convenience Store  (PepsiCo - Mountain Dew cooler door display) and the Specialty Store (3M Post-It Note shipper display) channels. Read more about our Shopper Marketing Expo awards.

Note: Our "Success Stories" are a series of postings about displays and packaging that we produced with exceptional results for our customers. We share these to inspire new ideas for your retail display and packaging projects. Objective Design a quarter pallet display specifically for tax time to fit into office/business retail Create an identifiable structural and graphic presence that invites investigation Get maximum product load in the footprint and ensure shoppability What We Did Created a file cabinet theme to attract attention and enhance placement Layered waterfall drawers to maximize product load and keep product highly visible and accessible Engineered pillow-core door fronts with drawer glides to encourage interaction Results The product assortment and display placement exceeded customer sales plan Overall performance was one of the best of the promotional season with double-digit growth over similar quarter-pallet displays Retailer wants to repeat the promotional effort and explore other custom retail display opportunities   Contact us to discuss how we can help with your display or packaging project. You can also click here to see more Case Studies from Creative Displays Now!