How to Make Your Product Stand Out

You want your product to stand out from all the other products competing for customer attention at the store. Move beyond stock product visibility techniques by embracing creative merchandising ideas. From invoking the senses to making the experience immersive, creative product displays offer an opportunity to tell stories about your brand and drive customers to purchase. Bring together some of these product display ideas to give your merchandise the edge.

1. Use Color Creatively 

Your competitors may have the right idea by using bright color schemes to draw attention to their products. You can use color more creatively by choosing one main color and two to three accents. You could also use analogous, complementary or monochromatic color schemes. Being mindful about colors creates a stronger, cleaner design that emphasizes your product. Take the minimalist elegance of an Apple store, for example.

2. Focus on Solutions

Let the solutions to your customers’ pain points guide your creative design. If your product stands out from competitors because it solves the problem of repurchasing cheaper alternatives, emphasize that quality in your product display. For example, you could use color schemes that convey luxury, like black and gold. 

If you’re selling multiple products, you can group complementary items to show how they work together. For instance, a DIY brand could create a product display with a three-step solution to refinishing old furniture by grouping sandpaper, stain and sealer together. This gives the customer a convenient way of finding everything they need for their project while buying more of your products. 

3. Make It Personal

You can create powerful creative displays by targeting subsections of your audience in different locations. Include local references in your creative displays by incorporating images of local landmarks into the background or using location-specific slang. This can help you sell more of your product because customers feel your brand is speaking specifically to them, rather than selling to the masses. 

4. Invoke Emotions

Invoking emotions in your creative product displays helps your customer see past the material aspects of the product and focus on how the product may help them. It also helps your product stand out because it shows that your brand cares about your product’s impact. For instance, a supplement brand could tap into emotions by focusing on how the product can change lives, such as giving the hardworking father energy to play with his kids after a long workday. Emotionally connected customers are also more likely to buy your product, support your brand, and share your product with friends or family. 

5. Put a Face to Your Brand and Product

Another creative merchandising idea is using human faces to form a connection with your customer. Instead of your product just being an object, faces demonstrate how customers feel when using your product. You can incorporate images of people using the product, or get a celebrity or recognizable influencer to model your product. Building an authentic connection between your brand and the buyer helps your product stand out and encourages customers to trust you for repeat purchases.

6. Share Your Story and Mission

Your brand story matters. Creative product displays offer a great opportunity to tell your story and show how your products support your mission. Proudly display your founding date, supported by facts and figures of the impact you make as a business to demonstrate your experience and how you have carefully honed your products over time. 

7. Make It Immersive

One way of making your creative product display more immersive is by using QR codes. Increasing the interactivity of your displays helps your customer explore more details about your product, find exclusive discounts and learn about your brand. This frees up space on your displays to prioritize impactful images, slogans or other elements. It also helps your product stand out from competitors by giving customers more information to make an informed decision.

8. Get the Right Fit

Opt for custom display manufacturers that allow you to create bespoke signs and displays. Some companies may use stock-sized displays, and your products can stand out by ensuring the display caters exactly to your product and showcases it in the best way. There are many different kinds of display solutions you can use and modify for your needs, from skinny towers to power wing displays.

9. Use Sustainable Materials 

Crafting your creative displays from sustainable materials can help you appeal to environmentally conscious customers. Corrugated cardboard product displays are a great example, as they are 100% recyclable and can be manufactured with up to 90% post-consumer recyclables. Showing your care for the planet helps your product align more closely with the values of planet-conscious customers who are prepared to pay more for sustainability-led brands.

10. Use a Cohesive Design

Creative displays work best when they form part of a wider cohesive design that incorporates your branding and products. Bring it all together by choosing a visual merchandising manufacturer with in-house design experts who can ensure your products have a strong, recognizable brand presence that stands out from your competitors. This includes using your brand’s logo, fonts and colors.

11. Convey Trust

Turn your testimonials into powerful visual marketing tools to help your customers choose your products without hesitation. Social proof illustrates the tried-and-tested effectiveness of your product. Pick a genuine, detailed review that explains why your product is the perfect solution to feature on your product display.

12. Optimize for Store Visual Merchandising

Be sure to refer to store guidelines when crafting your creative product displays. To maximize the space that stores provide for your product, you can use product arrangement techniques. Choosing the right type of display is essential. In wholesalers, a pallet display may be more appropriate to display the volumes of the product you’re trying to sell. Also, think about how you can creatively match the theme of the store. In a boutique store, for example, your product display could include more rustic elements to give the impression of the product being artisanally crafted. 

13. Rotate Your Creative Displays

Novelty is an important factor in keeping your creative displays fresh and engaging. Another benefit of using corrugated cardboard displays is that you can rotate them to differentiate your products without sacrificing cost-effectiveness. Regularly changing your displays helps manage wear and tear, keeps your brand up to date and allows you to respond to any store changes. 

14. Find Balance

Combining design elements for your creative displays requires a careful balance. By focusing on what matters most to your customer, you can ensure your product displays are engineered to drive more customers to purchase your products and remember your brand. 

Craft Unique Product Displays With Creative Displays Now

Keeping up with the best practices for creative product displays requires a dedicated approach to make your product as appealing as possible. With more than 60 structural designers and over 60 years of experience, Creative Displays Now has all the in-house resources to turn your ideal product display ideas into reality. 

Our in-house manufacturing process prioritizes efficiency and quality. You can rely on our 99% on-time creation and delivery rates so your business can respond to the latest creative product display trends. Give us a call or get an estimate today!.