Did you know that 95% of new products fail within the first year? In many cases, this failure can often be attributed to inadequate product analysis and suboptimal retail placement. Your products must capture customer attention and stand out on crowded store shelves to thrive in the challenging retail landscape.  Learn how to do competitor analysis to optimize your products for the retail environment. By following this process, you can create products that rise above the competition and drive sales. What Is Product Competitive Analysis? A product competitive analysis is a meticulous evaluation of your products compared to those of …

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In any retail store, the checkout counter is valuable real estate. Each customer has to visit one to purchase an item, meaning everyone who enters the store will see the products for sale in that specific area. The checkout counter is also a time-sensitive location, where customers have to wait their turn to checkout and feel pressure to make last-minute decisions. With the right checkout counter display, businesses can make their products shine, turning browsers into buyers. The Psychology Behind Purchasing Decisions It's no secret that shopping involves various psychological elements that guide the buyer through the process. While many …

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With pet industry expenditures reaching over 147 billion U.S. dollars in recent years, pet supply companies must use multiple marketing methods to draw shoppers' attention and increase sales. Retail displays help companies expand their in-store presence and encourage tangible brand engagement. Learn how custom retail displays can help pet supply companies boost their revenue, increase brand awareness and make it easier for shoppers to put those products in their baskets. How Do Custom Pet Displays Enhance Retail Presence? Custom displays help pet supply products stand out and create a tangible brand presence that encourages shoppers to engage with the company. They showcase …

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