Blog

Small Brand, Big Shelf Presence: How Emerging CPG Companies Can Afford Custom Displays

Posted on

If you're running an emerging CPG company, the perception that displays are financially out of reach can keep your products invisible on crowded shelves — right when capturing consumer attention matters most. The reality is different. Custom corrugated cardboard displays are more accessible than you might realize, and the return on investment can be transformative. Consumers make product decisions at the shelf, often discovering new brands in the moment. A well-designed display can be the difference between a product that moves and one that gets lost in the visual noise. For emerging brands with limited budgets, a smart display strategy is …

Continue reading →

Posted in Display and Packaging Design, In-Store Display Tactics

How Much Do Custom Corrugated Displays Cost? A Pricing Guide for CPG Brands

Posted on

For consumer packaged goods (CPG) brands, a custom corrugated display acts as a silent salesperson, lifting your products above the shelf clutter and guiding shoppers toward a purchase. But when it's time to budget for one, brand managers and procurement leads often hit the same wall. Pricing feels like a black box. Custom corrugated display pricing is driven by a clear set of cost factors, and once you understand them, you can build an accurate budget estimate before requesting a quote. What Are Custom Corrugated Displays? A custom corrugated display is a merchandising structure made primarily from corrugated cardboard, designed to showcase …

Continue reading →

Posted in Display and Packaging Design, Printing, Manufacturing, and Product Pack-Out

How to Write a Retail Display Brief: What Your Manufacturer Needs to Build the Right Display

Posted on

Imagine your new product launch is three weeks away. The retail display arrives at the warehouse exactly as you envisioned — bold, eye-catching, perfectly aligned with your brand. The colors are spot-on, the structure securely holds your products, and it meets every retailer's compliance requirements. Your display goes straight to the sales floor and starts driving results. That's the power of a well-crafted retail display brief. When brands and manufacturers have a shared understanding from day one, projects run smoothly, timelines stay on track, and the finished display delivers exactly what you need. A strong brief is the foundation that …

Continue reading →

Posted in Display and Packaging Design, In-Store Display Tactics

A Guide to Packaging Layers — What Are Primary and Secondary Packaging?

Posted on

Packaging is a multilayered system designed to protect, transport and sell your product. Understanding the distinct functions of primary, secondary and tertiary packaging is essential for making strategic decisions that impact product safety, brand visibility and supply chain efficiency. This guide breaks down the packaging layers, explains how they work together and shows you how to optimize your packaging system for manufacturing and retail success.  What Is Primary Packaging? Primary packaging is the first layer people will see on store shelves. Consumers touch and interact with it, making it critical for product protection and brand experience. Examples include: Beverage bottles …

Continue reading →

Posted in Display and Packaging Design, Packaging Examples

Product Launch Displays: Maximizing Impact Without Breaking the Bank

Posted on

Bringing a new product to market can be a make-or-break business decision. For ambitious, resourceful emerging brands, those precious first weeks on the shelf often determine whether a product will become a mainstay or fade into obscurity. Despite bold vision and grit, most startups and challenger brands run into the same paradox — high visibility is critical to drive sales, but the costs of permanent fixtures or hefty slotting fees can be prohibitive. However, there is a way to maximize impact and minimize financial risk — corrugated temporary displays. These flexible, cost-effective structures offer premium shelf visibility without the cost …

Continue reading →

Posted in In-Store Display Tactics

↑