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What Type of Retail Display Do I Need for My Product?

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Retail displays come in all shapes and sizes. Some types of displays are best suited for particular product categories, while others are best for specific retail environments. A spacious club store may have room for a larger setup, while a small convenience store may only allow for low-profile inline displays with smaller footprints. After accounting for your retail partner's requirements, you have a few more considerations. A heavier or high-turnover product will need a larger structure that's sturdy enough to support the products. Likewise, exhibiting several items will require a display with enough room to let each product shine. Space-saving and low-profile display …

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Posted in Display and Packaging Design, Retail Display ExamplesTagged

What Are Primary And Secondary Packaging?

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Packaging is an umbrella term that includes products and solutions that serve different purposes in displaying and transporting products. Depending on the packaging you use, you can protect your products, display relevant information, extend items’ shelf life, promote your brand and optimize your presence in the store. Let’s explore why packaging matters, whether you’re launching a new product that’s almost ready to go to market or revamping and rebranding an old one.  What Can Packaging Do for Your Product? Each layer of packaging in the supply chain serves several functions, including safety, security, engaging designs, improved designs and enhanced usability. However, packaging’s …

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Posted in Display and Packaging Design, Packaging Examples

The Factors That Influence Purchasing Decisions in Retail Stores

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Many factors influence purchasing decisions, and in today's competitive retail landscape, you must take advantage of knowing — and capitalizing on — those that can have a positive impact on sales. When you know what motivates people to make a purchase, you can tailor your retail presence to appeal to these motivations, boosting your sales and positioning your brand at the forefront of consumers' minds. Understanding how marketing influences consumer behavior is essential to keeping the spotlight on your brand in a retail environment. What are the top factors that influence purchasing decisions for consumers today? Read on… (more…)

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Posted in In-Store Display Tactics

Featured Retail Display Client: Cutco

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If you’re like most people, you’ve at one time or another used a kitchen knife that required you to saw through food like you’re hacking through the trunk of the Christmas tree. Dull blades are no fun for the at-home chef, but beyond the frustration of that lackluster blade, did you know that it’s actually a dull knife that causes most cooking accidents? Yeah…we were surprised too! When it comes to preparing delicious show-stopping meals for guests and family, you need sharp cutlery that makes the cut – pun intended. Introducing our latest Featured Client, Cutco, the largest American manufacturer …

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Posted in Display and Packaging Design, Retail Display Examples, Success Stories

Featured Client: Oliver Winery & Vineyards

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Life is full of ups and downs, but at least you know there's always one thing you can count on: wine. That's why we're especially thrilled to introduce you to Oliver Winery & Vineyards, our latest Featured Client here at Creative Displays Now. About Oliver Winery These days, it seems like more and more wineries than ever are cropping up all over the United States. So to really stand out means you’re doing something right. And that’s exactly why we love Oliver Winery – they’re focused on thinking differently, which we think has contributed greatly to the fact that they’ve …

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Posted in Display and Packaging Design, Retail Display Examples, Success Stories

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