If you’ve dipped your toe into the world of retail displays, you’ve probably heard the terms POS and POP before. These abbreviations, short for point of sale and point of purchase, are often used interchangeably. We’re here to dispel the confusion and explain exactly what sets these display styles apart so that you can choose the best one for your needs.
As the U.S. Women’s Gymnastics Team recently proved in Rio, just because you’re small doesn’t mean you can’t do great things! The same goes for your smaller retail space. Don’t think of your small store size as a limitation – especially when there are so many great ways to maximize space. Check out 5 of our favorite ideas for space efficient store displays.
Maximize Your Floor Space
Before you do anything else, make sure you’re taking advantage of every nook and cranny in your store! To get the most out of your floor space without making it look overcrowded, consider a straight retail floor plan. This means you’ll be using your walls, corners, and even countertops as spaces for floor displays and counter displays! Hang shelving units from the walls, and consider placing a custom retail display in the back corner of the store, filling it with a popular item so that shoppers are motivated to move throughout your space. That way, you’ll still be giving special items a little extra attention, while encouraging your shoppers to learn about new products they didn’t know they needed.
We all love our four-legged feline friends, but when it comes to handling their “business” in a way that’s hygienic, affordable, and has a minimal impact on the environment, we are sometimes at a loss for options. That’s one of several reasons why we’re excited to introduce you to sWheat Scoop, our Client of the Month.
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It’s never too early to start planning your holiday retail displays. This season, instead of following the latest design trends, why not start a trend of your own to ensure you stand out from the crowd?
Check out our Top 5 Trusted & Favorite Holiday Retail Display Ideas, guaranteed to get your store some major foot traffic and convince your existing customers to add more than just a few extra items to their holiday shopping carts.
TIP #1: Keep It Fresh No matter what holiday you’re celebrating, you already know that the items you’re selling need to be consistent with the season. You know you’re not going to display tons of red and green items for Easter.
But what you may not have considered is that the items you sell should be the newest items in your store. Customers aren’t going to be fooled by a custom retail floor display that’s showing off items you’ve already had in your store for months, no matter how many string lights and sprigs of holly you decorate with.
THE LESSON: Make sure you’re showing off your newest arrivals, not the back stock you’ve been trying to unload for months. Major clearance sales are for AFTER the holidays!
People often associate the dimming of lights with “setting a romantic mood.” Many workplaces will also turn off the overhead fluorescents in favor of lamp light. Who hasn’t cursed bad lighting on a first date or even actually considered buying a light-up case for their cell phone? There’s no question: lighting makes a difference and sets the tone.
So, how can your retail store take advantage of lighting and colors for a more memorable (not to mention profitable) customer experience? We’ll discuss various retail store lighting ideas and display color schemes that will have your customers shopping and you on the path to record sales.