If you've dipped your toe into the world of retail displays, you've probably heard the terms POS and POP before. These abbreviations, short for point of sale and point of purchase, are often used interchangeably. We're here to dispel the confusion and explain exactly what sets point-of-sale and point-of-purchase displays apart so you can pick the best one for your needs. (more…)
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5 Retail Display Ideas for Small Spaces
As the U.S. Women's Gymnastics Team recently proved in Rio, just because you're small doesn't mean you can't do great things! The same goes for your smaller retail space. Don't think of your small store size as a limitation – especially when there are so many great ways to maximize space. Check out 5 of our favorite ideas for space efficient store displays. Maximize Your Floor Space Before you do anything else, make sure you're taking advantage of every nook and cranny in your store! To get the most out of your floor space without making it look overcrowded, consider a straight retail floor plan. This means you'll be using your walls, corners, and even countertops as spaces for floor displays and counter displays! Hang shelving units from the walls, and consider placing a custom retail display in the back corner of the store, filling it with a popular item so that shoppers are motivated to move throughout your space. That way, you'll still be giving special items a little extra attention, while encouraging your shoppers to learn about new products they didn't know they needed. (more…)
Continue readingIntroducing sWheat Scoop, Our Customer of the Month!
We all love our four-legged feline friends, but when it comes to handling their "business" in a way that's hygienic, affordable, and has a minimal impact on the environment, we are sometimes at a loss for options. That's one of several reasons why we're excited to introduce you to sWheat Scoop, our Client of the Month. Made from a 100% renewable resource: wheat, this biodegradable and environmentally-friendly cat litter cancels out unpleasant odors efficiently – without all the harmful ingredients you probably worry about exposing both your feline and the human side of your family to. Started as a family business 20 years ago, sWheat Scoop is still produced in Minnesota and sold nationwide. (more…)
Continue readingRetail Store Lighting Ideas
People often associate the dimming of lights with “setting a romantic mood.” Many workplaces will also turn off the overhead fluorescents in favor of lamp light. Who hasn't cursed bad lighting on a first date or even actually considered buying a light-up case for their cell phone? There's no question: lighting makes a difference and sets the tone. So, how can your retail store take advantage of lighting and colors for a more memorable (not to mention profitable) customer experience? We'll discuss various retail store lighting ideas and display color schemes that will have your customers shopping and you on the path to record sales. [caption id="attachment_1008" align="aligncenter" width="500"] Image by Lisa Wetherell / Lighting House[/caption] (more…)
Continue readingFeatured Client: Ernie Ball
At Creative Displays Now, we love creating the perfect blend of function, professionalism and impeccable branding when we make displays for our customers. It's always our goal to exceed not only our clients' expectations, but more importantly, to surpass our own. This month, we’re excited to highlight our featured Customer of the Month, the go-to company of guitar/bass strings and accessories, Ernie Ball. When we partnered with them, we wanted to create a product that rocks as much as they do! Played by world-famous musicians like Keith Richards and Paul McCartney, Ernie Ball is dedicated to using the best possible technology and methodology to create sounds that reverberate loudly enough to leave a lasting impression on audience members. We created a custom display for Ernie Ball that does the same. Using the brand's trademark funky font and bright, in-your-face colors of lime green, black, white and pink, we designed and built a small display box that allows them to sort and hold three different types of Ernie Ball's most popular strings for sale. (more…)
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