Many factors influence purchasing decisions, and in today's competitive retail landscape, you must take advantage of knowing — and capitalizing on — those that can have a positive impact on sales. When you know what motivates people to make a purchase, you can tailor your retail presence to appeal to these motivations, boosting your sales and positioning your brand at the forefront of consumers' minds. Understanding how marketing influences consumer behavior is essential to keeping the spotlight on your brand in a retail environment. What are the top factors that influence purchasing decisions for consumers today? Read on… (more…)
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PDQ Displays: Lightning Quick Displays
What Does PDQ Stand For in Retail? The spelled-out meaning of PDQ is surprisingly simple. PDQ stands for Pretty Darn Quick or Product Displayed Quickly. Usually, PDQ is used in the context of PDQ displays, which are retail-ready displays that come fully assembled and stocked. As the name implies, PDQ displays are fast. The idea is that no one needs to spend much time on setup. Getting a PDQ display ready for the floor might be as simple as popping open some cardboard and placing the display in the right location. Pretty Darn Quick (PDQ) displays have a lot of benefits and advantages for consumer product companies. With a PDQ display, your products spend less time on the shelves and provide valuable advertising space to improve your brand's recognition in the industry. Continue reading to learn more about PDQ displays and how they can help sell your products. Table of Contents: What is a PDQ Display? What Does PDQ Mean in Retail? What Are the Benefits of PDQ Displays? Best Products for PDQ Displays Where Do PDQs Work Best? (more…)
Continue readingTemporary vs. Permanent Displays
In the world of brick-and-mortar retail, displays are a fact of life. Countless businesses compete with you for customer attention, so you must stand out and show what you're selling. One way to do this is with permanent or temporary point-of-purchase displays. POP displays are essential for your marketing strategy. There are many ways custom displays can benefit your retail strategy, including grabbing customer attention and increasing profits and brand awareness. This guide will review the differences between permanent and temporary displays to help you determine which one is best for your products. (more…)
Continue readingFeatured Retail Display Client: Cutco
If you’re like most people, you’ve at one time or another used a kitchen knife that required you to saw through food like you’re hacking through the trunk of the Christmas tree. Dull blades are no fun for the at-home chef, but beyond the frustration of that lackluster blade, did you know that it’s actually a dull knife that causes most cooking accidents? Yeah…we were surprised too! When it comes to preparing delicious show-stopping meals for guests and family, you need sharp cutlery that makes the cut – pun intended. Introducing our latest Featured Client, Cutco, the largest American manufacturer of premium cutlery for almost 70 years. Cutco knives are designed to slice any type of food in a precise and safe manner, every single time. The Cutco Story Since 1949, Cutco has manufactured high-quality kitchen knives that have become a household name. Contrary to many knives that are made of wood and cheap plastic, the premium cutting tools Cutco crafts have handles composed of thermo-resin for optimal strength and durability. (more…)
Continue readingFeatured Client: Best Home Furnishings
At Creative Displays Now, we're all about helping customers come up with the perfect way to showcase their products. But what about when you already have a display design concept in mind, and you need us to execute it exactly to your specifications? Don’t worry…we’ve got you covered then, too! Best Home Furnishings: A Company Built On Craftsmanship Check out what we did for our latest Featured Client, Best Home Furnishings. Formed in 1962 by two friends who initially operated the business out of an old cannery, Best Home Furnishings started as a repair shop for chairs and truck seats. Because founders Clem Lange and Ernie Prechtel Sr. remained on the production line as the business grew (eventually moving out of the old cannery), it was easy to ensure that every piece was made the perfection. And that philosophy and strive for perfection has followed the company every step of the way. They continued to expand as the years went by, even becoming the world's leading manufacturer of swivel chairs. As they grew, they began to diversify their product range and warehouse locations. Today, they employ close to 900 people and make over 2,400 styles within 7 different product categories. Even the pickiest interior designer will find something that suits them – especially since Best Home Furnishings offers over 800 leather and fabric choices. (more…)
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