No matter what time of the year or what the occasion, due to the competitive nature of the liquor industry, you need to do whatever it takes to stand out. Plus, with the holidays around the corner, the competition between brands will only get more intense. So, what can you do to make sure your product shines the brightest? Here, we’ve gathered 3 of our favorite liquor display ideas and tips to make sure you end up on top.

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At Creative Displays Now, we’re always looking for inspiration when it comes to building and implementing innovative retail displays. We’ve been keeping our eyes on and loving the transition retailer giant Target has been making in the way they research, develop, and implement their displays.

In May of 2016, Target began testing their newest display strategies in their Los Angeles store. We were thrilled to see that Target has begun showcasing products in groupings, which gives the giant chain the feel of a specialty boutique experience. Now, we’re bringing Target’s best retail display strategies to our readers.

Keep the Light Flattering
How can you recreate the feel of a highly-curated specialty store that offers personalized attention when you’re operating in a larger store? By creating displays that make your customers feel relaxed and comfortable. A huge part of that is how you configure your retail store lighting. Harsh, florescent lighting isn’t just unflattering – it actually can also make your customers want to leave your store faster.

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We know you’ll do everything possible to strengthen your business and find better ways to show off some of your favorite products.

Still, with point of purchase display companies on the rise and vying to work with you, you’ve probably asked yourself, “Do point-of-purchase and point-of-sale displays actually increase sales?”

It’s a fair question, and one we want to address in this post by giving you the facts that speak to the strengths of these displays. Even the most discerning of shoppers can’t help but be influenced by strong product displays – whether they know it or not.

Making The Point
You’ve probably seen Point of Sale displays in gas stations, popular coffee shops, and even in bookstores. Basically, they are smaller retail displays of usually more affordable, “everyday” (or at least well-known) items located in or around the checkout area. The difference between Point of Sale and Point of Purchase is just the perspective – the customer makes a “purchase,” while the store makes a “sale.”

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