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Retail customers have various ways to shop, from brick-and-mortar to e-commerce stores. When marketing your products, developing strategies that help you reach audiences in all channels is essential. Cross-channel marketing is one of the best ways to meet customer expectations and target customers in person and online. Learn about cross-channel marketing and how to leverage it to streamline customer journeys. (more…)
Color psychology is the study of how colors subtly influence human emotions, decisions and perceptions. Using colors strategically in product displays or branding can evoke specific feelings to foster connections with your brand or products to drive purchases. By understanding the psychological impact of colors, retailers can create an atmosphere that resonates with consumers to boost engagement and prompt in-store sales. (more…)
In-store shopping is on the rise, and physical retail spaces provide brands with a significant opportunity to connect with their customers. Ensuring you use retail spaces to boost brand awareness and increase sales is essential to an effective marketing strategy. With 73% of purchase decisions made at the point of sale, businesses must leverage simple and effective marketing tools to attract attention and encourage impulse buying. Display bins for retail are a phenomenal tool for connecting with consumers, moving bulk items and boosting brand awareness. (more…)
Have you ever been waiting in line at a convenience store checkout and found your eyes wandering to the displays near the register? In these moments, you likely picked up some gum, batteries, candy, hand sanitizer or even a small toy on the way out. This experience is a universal one. As a business owner, getting your product to be seen by more customers means utilizing these displays as part of your marketing strategy. A custom counter display allows you to promote your product in a convenience store by creating a simple, yet effective, way to catch your customer's eye. …
Promoting your toys in a retail environment can be challenging, and you're constantly searching for ways to make your products stand out. Impulse buying makes up 40-80% of all purchases, and custom toy displays encourage these purchases, improve sales, increase your brand awareness and encourage customers to sample your newest products. Your toy display requires a strategic approach to give you the desired results, and knowing why they appeal to customers is critical to increasing your sales. With the right toy display ideas and design, you can boost your revenue and let more customers benefit from your products. (more…)