Blog

How Seasonal Retail Display Programs Work — and How to Plan One That Doesn’t Miss the Window

Posted on

Key Takeaways A successful seasonal display program depends on four planning realities: A seasonal display program has multiple moving parts: It involves design, structural engineering, retailer compliance, production, kitting and distribution. Lead times are not flexible: Retailer reset calendars, production schedules and shipping windows don't move to accommodate a late brief. The in-store date should anchor the timeline: Brands that work forward from today can run out of runway before production even starts. A missed window can shrink the return: It means paying for displays that get rejected or warehoused, plus a shortened selling season and a fraction of the …

Continue reading →

Posted in Holiday Retail

Hardware and Home Goods Displays: How to Merchandise Bulky or Heavy Products at Retail

Posted on

Key Takeaways Weight-informed decisions protect both the product and the shopper handling it at retail: Heavy and bulky products call for retail displays engineered around product weight, footprint and shopper access as much as visual appeal. Get the display format, board construction and peg hook placement right from the start to keep a program merchandising, restocking and holding up safely on the sales floor. A point-of-purchase display built for a home improvement retailer or warehouse club has to satisfy that retailer's own handling, pallet and footprint rules. Clear aisles and accessible product placement protect shoppers while keeping displays fully stocked …

Continue reading →

Posted in In-Store Display Tactics

Nutritional Supplement Display Strategy — How to Stand Out in a Competitive Retail Category

Posted on

Store shelves are filling with vitamins, minerals, protein powders and specialty formulas in response to consumers' desire to prioritize health and wellness. This growth presents opportunities and challenges for supplement brands working to capture attention in an increasingly crowded environment. Strategic retail merchandising offers the solution. A well-designed point-of-purchase display influences buying decisions, communicates brand values and drives conversions. Whether you're releasing a brand-new product line or refreshing an established presence, you can position your supplements to give your company a competitive edge. The Retail Landscape for Nutritional Supplements Today's supplement shoppers have more options than ever, from browsing premium …

Continue reading →

Posted in Display and Packaging Design, In-Store Display Tactics

Quick-Start Guide to Custom Retail Displays

Posted on

A product launch is on the horizon, and you already have retail display ideas that will drive visibility and sales in stores, but the options, specifications and production steps feel overwhelming. Don't worry — your marketing team can move forward when you understand which display format fits the product and retail environment, what to expect during production and the critical information to gather before requesting a quote. Do Custom Retail Displays Fit Your Product? Temporary corrugated cardboard displays are fully customizable solutions designed to last for months in high-traffic retail environments. The decision to deploy them depends on your product's …

Continue reading →

Posted in In-Store Display Tactics

The CPG Brand Manager’s Checklist for Launching a New Retail Display Program

Posted on

Launching a retail display program often requires adhering to tight timelines and strict budget considerations while coordinating with multiple internal stakeholders. A structured, phase-by-phase approach can reduce costly mid-production revisions, lower the risk of retailer compliance issues and build repeatable processes for future programs. Brand managers can keep programs more organized by moving systematically through each phase. 1. Define Your Display Program Brief Start by turning the display program from a general campaign idea into a documented brief your internal team and display partner can use. A vague or incomplete brief can create confusion around budget, timelines, production requirements and …

Continue reading →

Posted in In-Store Display Tactics, Printing, Manufacturing, and Product Pack-Out

↑