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Benefits of Custom Displays

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For consumer product companies, point-of-purchase (POP) retail displays are an effective solution for reaching more shoppers and achieving your business goals. Customizing your displays allows your brand to tailor the design and configuration to meet specific marketing objectives and drive in-store engagement.  Using stock or predesigned retail displays means your business loses out on valuable branding opportunities, negatively impacting your in-store differentiation and leaving your products to blend in with competitors. Tailored solutions can supercharge your storytelling and strengthen your brand identity, helping your products stand out to customers.  Explore the uses and benefits of custom displays below. Understanding Custom …

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Posted in In-Store Display Tactics

The Benefits of Using Corrugated Cardboard for Custom Displays

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You're working on a point-of-purchase display for your products, and you want to make sure the result is durable, eye-catching and organizes the items to sell. Corrugated cardboard is a simple material with many features and practical uses that make it a desirable choice. The benefits of corrugated cardboard displays are mainly related to how easy this material is to work with for manufacturers and retailers. Table of Contents: Affordable Quickly Manufactured Easy to Assemble Durable Easy to Transport Eco-Friendly Appealing to Customers Versatile Lightweight Agile Customizable Note: Many people use the term "cardboard" when referring to corrugated materials for …

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Posted in Display and Packaging Design

12 Tips for Creating Attractive Retail Signage

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With so many options, designs and types of retail signs, it's not always easy to know where to start when you're ready to promote your products. Creating attractive signage mainly involves knowing how to read your customers and what they would be interested in, but it's helpful to know about strategies that work to actually sell the products. Effective visual merchandising can be easy and affordable to achieve. Below is a series of tips for creating the best possible retail signage: (more…)

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Posted in In-Store Display Tactics

Interrupting the Shopping Autopilot With Aisle Violators

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Customers have a lot to look at when they're browsing store aisles, from advertisements and promotions to the seemingly endless selection of products. It can be difficult to get noticed in a brick-and-mortar environment, but aisle violators can help you grab customers' attention. Aisle violators have many uses and can be specific to your brand or advertise certain types of products. Keep reading to learn how aisle violators can maximize the customers' exposure to your products. Table of Contents: What is an Aisle Violator? The Benefits of Aisle Violators What Should You Know Before You Use Aisle Violators? (more…)

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Posted in In-Store Display Tactics, Retail Display Examples

Designing Displays Around Walmart Packaging Requirements

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Creative Displays Now has been creating point-of-purchase displays that go into Walmart and other national retailers for over 60 years. It's critical to consider how Walmart floor display requirements might affect your product shipments. Arming yourself with more details about these standards can help you understand the basics and learn the steps you should take to prepare to sell your products at this major retailer. Table of Contents: Benefits of Following Packaging Requirements Walmart Display Options What Are Walmart's Packaging Requirements? What Are Walmart's Floor Display Requirements? What Types of Retail-Ready Displays Does Walmart Use? (more…)

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Posted in Display and Packaging Design

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