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The Benefits of Using Corrugated Cardboard for Custom Displays

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Custom displays are a silent but powerful sales force in bustling retail spaces. The statistics around their effect on sales, brand awareness and customer experience vary widely. We know from our experience as sellers and buyers that in-store displays catch the eye with their designs, cleverly pull products off the shelves and tell a brand's story with memorable visuals. Corrugated cardboard is a popular choice for displays. It's lightweight, easily printed with high-quality visuals, and can be transported and assembled with ease. Explore the benefits of cardboard displays and how they can move your product off the shelf into a …

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Posted in Display and Packaging Design

12 Tips for Creating Attractive Retail Signage

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With so many options, designs and types of retail signs, it's not always easy to know where to start when you're ready to promote your products. Creating attractive signage mainly involves knowing how to read your customers and what they would be interested in, but it's helpful to know about strategies that work to actually sell the products. Effective visual merchandising can be easy and affordable to achieve. Below is a series of tips for creating the best possible retail signage: (more…)

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Posted in In-Store Display Tactics

Interrupting the Shopping Autopilot With Aisle Violators

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Customers have a lot to look at when they're browsing store aisles, from advertisements and promotions to the seemingly endless selection of products. It can be difficult to get noticed in a brick-and-mortar environment, but aisle violators can help you grab customers' attention. Aisle violators have many uses and can be specific to your brand or advertise certain types of products. Keep reading to learn how aisle violators can maximize the customers' exposure to your products. Table of Contents: What is an Aisle Violator? The Benefits of Aisle Violators What Should You Know Before You Use Aisle Violators? (more…)

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Posted in In-Store Display Tactics, Retail Display Examples

Designing Displays Around Walmart Packaging Requirements

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Creative Displays Now has been creating point-of-purchase displays that go into Walmart and other national retailers for over 60 years. It's critical to consider how Walmart floor display requirements might affect your product shipments. Arming yourself with more details about these standards can help you understand the basics and learn the steps you should take to prepare to sell your products at this major retailer. Table of Contents: Benefits of Following Packaging Requirements Walmart Display Options What Are Walmart's Packaging Requirements? What Are Walmart's Floor Display Requirements? What Types of Retail-Ready Displays Does Walmart Use? (more…)

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Posted in Display and Packaging Design

The Best Ways to Optimize Your Checkout Counter Space

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Checkout counters are a valuable area in the retail industry. Customers who enter the line are already preparing to make purchases, leading to a prime opportunity for securing an additional sale. How can you optimize a store's counter space to sell more of your products? Learn about the best ways to optimize a checkout space and convert more customers into loyal buyers below. Table of Contents: Why Promote Products at a Checkout Counter Space? What Types of Displays Work for a Checkout Counter Space? Tips for Optimizing Your Checkout Counter Space (more…)

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