The consumer packaged goods market is highly competitive. Brands must find creative ways to make products stand out among crowded store aisles. You can use intriguing and eye-catching point-of-purchase displays to enhance your product presentation and engage more shoppers. Retail displays are a powerful tool to differentiate your products from the competition and enhance brand awareness for your business. With a few best practices in mind, you can create the most effective displays for your CPGs. Use these easy tips and tricks to design displays that spark consumer interest and ultimately boost your in-store sales. (more…)

As more aspects of sales go digital, you probably think about how you can stay ahead with marketing techniques and strategies that will work in the modern industry. Physical temporary displays are still beneficial for sales. Keep reading to learn about the value of using temporary vs. digital displays to promote your products. (more…)

With so many options, designs and types of retail signs, it's not always easy to know where to start when you're ready to promote your products. Creating attractive signage mainly involves knowing how to read your customers and what they would be interested in, but it's helpful to know about strategies that work to actually sell the products. Effective visual merchandising can be easy and affordable to achieve. Below is a series of tips for creating the best possible retail signage: (more…)

You want shoppers to notice your signage and immediately grasp a sales message about your products to convert them into loyal buyers. Signs can sometimes confuse or deter customers when created without enough thought. Many brands, from small businesses to large corporations, make small mistakes when setting up their retail signage. Below are common retail signage mistakes and how you can avoid them to ensure your signage is effective. (more…)