From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. The display colors, lighting and messaging play a significant role in which products catch their eye. Using these elements to bring attention to your brand is called visual merchandising. It's a crucial strategy to make your products stand out in a competitive retail space. Effective visual merchandising can have a significant impact on your bottom line. This guide will explain visual merchandising and how to use it to promote your products. Table of Contents: Visual Merchandising Explained Who Uses Visual Merchandising? Why is …
Choosing the right store floor plan can have a profound effect on the way customers navigate the store, interact with your merchandise and whether they decide to purchase any products. Both drawing up a retail store design from scratch and revamping an existing store layout require a basic understanding of store layout in retail management. Table of Contents: What is a Retail Store Layout? Why Does the Layout of a Store Affect Product Sales? Top 7 Types of Retail Layouts (more…)
These days, everyone appreciates a good deal. That’s exactly why big-box club stores like Sam’s Club and Costco are more popular than ever. One of the ways these stores are able to cut down on costs? By eliminating excess packing material and waste, and handling costs. This means they have much stricter requirements than other shops when it comes to packaging. Wondering what it takes to create a Sam’s Club style display design and get your product packaged and into these warehouse giants? What about a Costco display design? Check out some basics on club store packaging requirements to get …
Some retail store business owners believe that success rests solely and firmly on product selection and price. While it is true that these factors are essential to get shoppers through your door and convince them to buy, would you believe it if we told you there’s much more to the story? Presenting an attractive, logical, user-friendly retail display scheme helps every step of the way. Running an enticing shop means more than just putting things on shelves or racks. But how do you accomplish this? Read on to explore the top four mistakes shop owners make in retail shop display design …
Many factors influence purchasing decisions, and in today's competitive retail landscape, you must take advantage of knowing — and capitalizing on — those that can have a positive impact on sales. When you know what motivates people to make a purchase, you can tailor your retail presence to appeal to these motivations, boosting your sales and positioning your brand at the forefront of consumers' minds. Understanding how marketing influences consumer behavior is essential to keeping the spotlight on your brand in a retail environment. What are the top factors that influence purchasing decisions for consumers today? Read on… (more…)
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