From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. The display colors, lighting and messaging play a significant role in which products catch their eye. Using these elements to bring attention to your brand is called visual merchandising. It's a crucial strategy to make your products stand out in a competitive retail space. Effective visual merchandising can have a significant impact on your bottom line. This guide will explain what is visual merchandising and how to use it to promote your products. Table of Contents: Visual Merchandising Explained Who Uses Visual …
Many factors influence purchasing decisions, and in today's competitive retail landscape, you must take advantage of knowing — and capitalizing on — those that can have a positive impact on sales. When you know what motivates people to make a purchase, you can tailor your retail presence to appeal to these motivations, boosting your sales and positioning your brand at the forefront of consumers' minds. Understanding how marketing influences consumer behavior is essential to keeping the spotlight on your brand in a retail environment. What are the top factors that influence purchasing decisions for consumers today? Read on… (more…)
Staying ahead in the market requires fresh and innovative retail display strategies that will fit in any environment — even smaller spaces. Retail displays can significantly impact sales and your brand reputation. However, compact retail spaces pose unique challenges that demand creative solutions to stand out from competitors. With so many clever ways to maximize space, the only limit is your imagination. Check out five of our favorite ideas for space-efficient store displays. Creating impactful retail displays for small spaces is possible with thoughtful planning. Let our favorite retail display ideas for small spaces inspire you to new heights. Importance …
People often associate dim lights with "setting a romantic mood." Many workplaces will also turn off the overhead fluorescents in favor of lamp light. Who hasn't cursed lousy lighting on a first date or even considered buying a light-up case for their cell phone? There's no question — lighting makes a difference and sets the tone. So, how can a retail store take advantage of lighting and colors for a more memorable — not to mention profitable — customer experience? Keep reading for retail store lighting ideas and display color schemes that will have customers shopping and you on the path …
How to Create a Helpful and Successful Pharmacy Display Even as online commerce grows, brick-and-mortar stores still provide many services to people looking for convenient and immediate purchases. Pharmacies are one business that allows consumer packaged goods brands to expand their brick-and-mortar presence. These days, drugstores offer much more than filling and selling prescriptions, and many shoppers stop by the pharmacy to pick up their everyday essentials. Interesting display stands might even encourage shoppers filling prescriptions to add a few impulse buys to their baskets. When you want to sell more of your products in pharmacies, in-store retail displays …
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