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You want shoppers to notice your signage and immediately grasp a sales message about your products to convert them into loyal buyers. Signs can sometimes confuse or deter customers when created without enough thought. Many brands, from small businesses to large corporations, make small mistakes when setting up their retail signage. Below are common retail signage mistakes and how you can avoid them to ensure your signage is effective. (more…)
From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. The display colors, lighting and messaging play a significant role in which products catch their eye. Using these elements to bring attention to your brand is called visual merchandising. It's a crucial strategy to make your products stand out in a competitive retail space. Effective visual merchandising can have a significant impact on your bottom line. This guide will explain what is visual merchandising and how to use it to promote your products. Table of Contents: Visual Merchandising Explained Who Uses Visual …
Many factors influence purchasing decisions, and in today's competitive retail landscape, you must take advantage of knowing — and capitalizing on — those that can have a positive impact on sales. When you know what motivates people to make a purchase, you can tailor your retail presence to appeal to these motivations, boosting your sales and positioning your brand at the forefront of consumers' minds. Understanding how marketing influences consumer behavior is essential to keeping the spotlight on your brand in a retail environment. What are the top factors that influence purchasing decisions for consumers today? Read on… (more…)
Staying ahead in the market requires fresh and innovative retail display strategies that will fit in any environment — even smaller spaces. Retail displays can significantly impact sales and your brand reputation. However, compact retail spaces pose unique challenges that demand creative solutions to stand out from competitors. With so many clever ways to maximize space, the only limit is your imagination. Check out five of our favorite ideas for space-efficient store displays. Creating impactful retail displays for small spaces is possible with thoughtful planning. Let our favorite retail display ideas for small spaces inspire you to new heights. Importance …
People often associate dim lights with "setting a romantic mood." Many workplaces will also turn off the overhead fluorescents in favor of lamp light. Who hasn't cursed lousy lighting on a first date or even considered buying a light-up case for their cell phone? There's no question — lighting makes a difference and sets the tone. So, how can a retail store take advantage of lighting and colors for a more memorable — not to mention profitable — customer experience? Keep reading for retail store lighting ideas and display color schemes that will have customers shopping and you on the path …