The consumer packaged goods market is highly competitive. Brands must find creative ways to make products stand out among crowded store aisles. You can use intriguing and eye-catching point-of-purchase displays to enhance your product presentation and engage more shoppers. Retail displays are a powerful tool to differentiate your products from the competition and enhance brand awareness for your business. With a few best practices in mind, you can create the most effective displays for your CPGs. Use these easy tips and tricks to design displays that spark consumer interest and ultimately boost your in-store sales. (more…)
As more aspects of sales go digital, you probably think about how you can stay ahead with marketing techniques and strategies that will work in the modern industry. Physical temporary displays are still beneficial for sales. Keep reading to learn about the value of using temporary vs. digital displays to promote your products. (more…)
For consumer product companies, point-of-purchase (POP) retail displays are an effective solution for reaching more shoppers and achieving your business goals. Customizing your displays allows your brand to tailor the design and configuration to meet specific marketing objectives and drive in-store engagement. Using stock or predesigned retail displays means your business loses out on valuable branding opportunities, negatively impacting your in-store differentiation and leaving your products to blend in with competitors. Tailored solutions can supercharge your storytelling and strengthen your brand identity, helping your products stand out to customers. Explore the uses and benefits of custom displays below. Understanding Custom …
With so many options, designs and types of retail signs, it's not always easy to know where to start when you're ready to promote your products. Creating attractive signage mainly involves knowing how to read your customers and what they would be interested in, but it's helpful to know about strategies that work to actually sell the products. Effective visual merchandising can be easy and affordable to achieve. Below is a series of tips for creating the best possible retail signage: (more…)
Customers have a lot to look at when they're browsing store aisles, from advertisements and promotions to the seemingly endless selection of products. It can be difficult to get noticed in a brick-and-mortar environment, but aisle violators can help you grab customers' attention. Aisle violators have many uses and can be specific to your brand or advertise certain types of products. Keep reading to learn how aisle violators can maximize the customers' exposure to your products. Table of Contents: What is an Aisle Violator? The Benefits of Aisle Violators What Should You Know Before You Use Aisle Violators? (more…)
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