In-store shopping is on the rise, and physical retail spaces provide brands with a significant opportunity to connect with their customers. Ensuring you use retail spaces to boost brand awareness and increase sales is essential to an effective marketing strategy. With 73% of purchase decisions made at the point of sale, businesses must leverage simple and effective marketing tools to attract attention and encourage impulse buying. Display bins for retail are a phenomenal tool for connecting with consumers, moving bulk items and boosting brand awareness. (more…)

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Have you ever been waiting in line at a convenience store checkout and found your eyes wandering to the displays near the register? In these moments, you likely picked up some gum, batteries, candy, hand sanitizer or even a small toy on the way out. This experience is a universal one. As a business owner, getting your product to be seen by more customers means utilizing these displays as part of your marketing strategy. A custom counter display allows you to promote your product in a convenience store by creating a simple, yet effective, way to catch your customer's eye. …

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  Many species communicate, but humans have taken it to another level, going beyond written and spoken language to a persuasive combination of words and graphics that can connect people with products in seconds. Though communication media have changed over the years, they continue to inform and motivate people to spend money. As our needs have evolved, so has our communication. Yet one constant remains — its importance for social cohesion, persuasion and self-expression. In-store communication and visual merchandising are a testament to the potential of communication, as the visual presentation of products is part of storytelling in retail and subtly expresses your products' benefits. (more…)

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