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Every marketer knows the importance of monitoring campaign results — evaluating the performance, impact and profit to determine if you’re getting your desired return on investment. A customized retail display is always an excellent choice for promoting your service or product. Having measurable results helps you plan your marketing strategy because you know what works and what doesn't. Learn more about measuring ROI for your custom displays. (more…)
As more aspects of sales go digital, you probably think about how you can stay ahead with marketing techniques and strategies that will work in the modern industry. Physical temporary displays are still beneficial for sales. Keep reading to learn about the value of using temporary vs. digital displays to promote your products. (more…)
With plenty of shoppers to target at brick-and-mortar stores, it's important to have a sales strategy that will increase the interest in your products at these physical locations. In-store advertising allows you to go head-to-head with your competitors to entice customers. Below are the major benefits of using custom displays that can elevate your brand: (more…)
You're working on a point-of-purchase display for your products, and you want to make sure the result is durable, eye-catching and organizes the items to sell. Corrugated cardboard is a simple material with many features and practical uses that make it a desirable choice. The benefits of corrugated cardboard displays are mainly related to how easy this material is to work with for manufacturers and retailers. Table of Contents: Affordable Quickly Manufactured Easy to Assemble Durable Easy to Transport Eco-Friendly Appealing to Customers Versatile Lightweight Agile Customizable Note: Many people use the term "cardboard" when referring to corrugated materials for …
With so many options, designs and types of retail signs, it's not always easy to know where to start when you're ready to promote your products. Creating attractive signage mainly involves knowing how to read your customers and what they would be interested in, but it's helpful to know about strategies that work to actually sell the products. Effective visual merchandising can be easy and affordable to achieve. Below is a series of tips for creating the best possible retail signage: (more…)