Many species communicate, but humans have taken it to another level, going beyond written and spoken language to a persuasive combination of words and graphics that can connect people with products in seconds. Though communication media have changed over the years, they continue to inform and motivate people to spend money. As our needs have evolved, so has our communication. Yet one constant remains — its importance for social cohesion, persuasion and self-expression. In-store communication and visual merchandising are a testament to the potential of communication, as the visual presentation of products is part of storytelling in retail and subtly expresses your products' benefits. (more…)

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Successful marketing strategies must resonate with your customers, and signage is an excellent way to drive foot traffic, encourage impulse purchases and increase brand awareness. While digital signs can be highly effective in retail environments, there is still a significant need for traditional in-store signage. Understanding the pros and cons of traditional and digital signage lets you choose the tactics that maximize your budget while guiding customers and reinforcing advertising messages. Learn how to calculate the ROI for new signage and what other factors you should consider. (more…)

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Selling a product or products requires creating a cohesive marketing strategy. Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. How you choose to advertise your product reflects your brand's values and identity. This is where visual storytelling comes in. When your brand can tell a story that connects with your target audience and addresses their needs, you go beyond the competition. Instead of simply displaying your product on a shelf, visual storytelling enables you to take a more personal approach and build bonds …

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